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Asana channel playbook ๐ & how in SaaS 23% of revenue typically comes via channel partners?
In SaaS businesses at scale, 23% of revenue typically comes via #channelpartners. But how to get there? ๐ Here are 3 lessons from how...


When to build, buy or partner? Try this ๐ checklist
When to build, buy or partner? Try this ๐ checklist for #strategicpartnerships that could be easily extended to technology and other...


2 out of 3 partnerships delivered ๐ their expected value. The difference is in execution
2 out of 3 #partnerships delivered ๐ their expected value in the past 3 yrs. The difference between the winners and losers...


Companies that invest more in partnerships, grow revenues โก๏ธ 6.7X faster
Companies that invest more in intangibles, like #partnerships, grow revenues โก๏ธ 6.7X faster, regardless of the sector. According to the...


Some companies want to be a "platform", becauseโฆ they just want to be platform ๐ค.But how to do it?
Some companies want to be a "platform", becauseโฆ they just want to be a platform ๐ค. But what does becoming an actual SaaS #platform...


Salesforce playbook of connecting platform, partner ecosystem and community matter together
With 85% of revenue ๐ฐ coming from 20% of customers that use 4+ clouds (products), Salesforce is a compelling case of why #platform,...


Trust is a strategic choice in #partnerships - it could be increased with efforts
Trust doesnโt just occur ๐ in #partnerships by itself, but it could be increased with efforts. Distrust leads to redundancy, high cost,...


Partner onboarding checklist ๐ฉ to make the process repeatable, simple to follow and shared
Nearly half of companies take 30+ days just to ๐ onboard a partner. Here is an onboarding checklist to make the process repeatable,...


โก๏ธ 80% of software engineering orgs will have #platform teams in less than 5 yrs.
โก๏ธ 80% of software engineering orgs will have #platform teams in less than 5 yrs. The trend is spreading from partner-facing software...


Why High Partner Fit is critical, but not sufficient
High Partner Fit is critical, but not sufficient. You need to see strong engagement ๐ on both sides to make #partnerships successful....
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