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Mastering Cloud GTM: Public vs. Private Offers
In cloud marketplaces, understanding where to use Public and Private Offers is key to unlocking traction. Let's break down their...


Jonathan Kingsepp: Mentor Insights - Cloud GTM Leader Course
Delighted that Jonathan Kingsepp, CRO of Invisory, has joined our course Mentor program. Jont brings a decade of top notch experience in...


Shopify: Bold Jump to Google Cloud Marketplace
Why did Shopify, 🏆 $100Bn company growing at 26% YoY, join the Google Cloud marketplace? This seems counterintuitive for a company that...


Snowflake: Doubling Down on Cloud Commitments
3 Key Aspects of Cloud Commits You May Be Underestimating: 1️⃣ Magnitude of the contracts customers sign with hyperscalers 2️⃣ Constant...


Google Cloud Marketplace: GTM Strategies to Accelerate Growth
Did you know that Google Cloud marketplace witnessed an explosive 📈 10X acceleration in 2020-2022 and continues growing 100% YoY today?...


Hyperscalers Rapid Growth Resurgence
It's evident we're witnessing a re-inflection point 📊 in the cloud industry, as we analyze the recent quarters. The significant growth...


Freshworks: PLG + Partnerships + Cloud: A Powerful GTM Mix
Can PLG, partnerships and cloud marketplaces not only coexist, but reinforce each other? 🎯 Freshworks' transition from a PLG model to...


Cloud Marketplaces are Changing the Game
Nima Badiey, explained in our Cloud GTM Leader course how Marketplaces are 🗽Changing the Game, drawing from his incredible experience in...


Alex Balcanquall: Mentor Insights - Cloud GTM Leader Course
I'm thrilled that Alex Balcanquall has joined our Mentor program. With his track record of 📈 doubling marketplace $TCV every year over...


$341Bn Commits Surge Boosting Cloud Marketplaces
In a striking cloud re-acceleration, three hyperscalers collectively added a staggering 🏆 $37Bn to their cloud commits within a mere 3...
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