Capital efficiency is now 'non-negotiable' when evaluating the Go-To-Market strategy of enterprise SaaS (post product-market-fit)....

E53 💡 Take a deep dive into Growth of the Partnership Category and transitioning From Selling Alone to Partnering to Win in our...

In a twist of partnership strategy, Microsoft has announced 🔎Bing as the default search engine in OpenAI's Chat GPT. Remember, it was...

Rather than focus on growth rates as a proxy for success, Accel, a VC firm that backed Atlassian among others, prompts businesses instead...

What's driving the #growth of today's top B2B SaaS companies? A recent survey of hypergrowth leaders reveals that 🎯 referrals and...

In SaaS, #partnerships can be a game-changer to identify high-value leads, accelerate their conversions into key accounts, and drive...

Andreessen Horowitz: “Channel partnerships can be a lucrative way for startups to get an edge in the market, 💎 and they can add to...

#Marketplaces of cloud hyperscalers are transforming the #growth 📊trajectory for SaaS vendors, redefining their GTM strategies and...

Developing a solid Go-to-Market strategy, going global and scaling with #channelpartners - this is the foundation of success 📈 for every...

As a software buyer, I no longer need to buy direct; I have options. According to G2: “Probably the biggest trend 🏆 that we've seen in...