Mastering Partner-Led GrowthRecently Scott Brinker, VP of Partner Ecosystem at HubSpot and famous editor of chiefmartech, joined me for a fascinating discussion on...
How Partners Can Cut Your GTM Costs by Half#Partnerships can do much more than just generate new leads.They can effectively 🎯 halve your cost of go-to-market (GTM). Curious how?...
The Power of VARs: Key partnerships for growthToday, in part 2 of “8 key partnerships for growth”, we’ll look into the unique strength of 💎 Value Add Resellers. VARs sounds esoteric,...
The Power of Partnerships: Unlocking HubSpot's Martech DominanceIn an era of slowed growth for sales & marketing SaaS, HubSpot, with its 1.7Bn ARR and enviable 39% YoY growth, stands out like a beacon....
AI Adoption: What Does it Take to Build or Partner?When it comes to AI adoption, for most tech companies the choice isn't about IF or WHEN, but HOW. ⚡️ Should you build your own model,...
Decoding SaaS Partnerships Growth Metrics: ResearchIf you’re in #partnerships, this stat might make your day. 💡 64% of SaaS scale-ups now rely on partners for go-to-market, contributing...
The Power of Marketplaces in B2B Growth: ResearchMarketplaces aren't just a trend, they're becoming a key to victory in B2B. 40% of the strategies used by winning companies 🎯 to grow...