HubSpot LTV Magic: Channel Strategy Lessons
Can channel unlock growth? 💡 HubSpot 3X (tripled) LTV in just a year in the early days. Here is how they improved LTV:CAC ratios and...
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How Rippling's Partnership Strategy Drives Record NDR & Growth
Can Partners Make SaaS Businesses Recession-Proof? Explore how Rippling's emphasis on channel partnerships and their unique approach to...
ServiceNow: 4 key stages of partnership journey
WIth $7B+ in ARR, ServiceNow is a dominant player in the IT service management and workflow automations. Today their partners 🗽 drive...
CrowdStrike's partnership playbook. Why a top 10 SaaS platform is a partner-first company.
CrowdStrike is a disruptor 🗽 in the cybersecurity industry, the 2nd fastest SaaS company that reached $2bn ARR. It’s also a...
Box's (BOX ) partnerships playbook: from 0 to 1500+ partners
Today Box (BOX) is ~ $1Bn ARR, where ~ 40% of New ARR 🏆 comes in-directly via partners. But let’s look at how they started...
![How Slack built a platform and unlocked ⚡️ network effects [Platform playbook]](https://static.wixstatic.com/media/00a3b5_f53699bce4034d2bbaf1143dece76354~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_f53699bce4034d2bbaf1143dece76354~mv2.png)
How Slack built a platform and unlocked ⚡️ network effects [Platform playbook]
This week Slack’s co-founder, Stewart Butterfield announced leaving Salesforce (SFDC). Slack is now folded into SFDC #platform, its...
![Shopify focused on #ecosystem early and now paying $0.4B/yr to partners [Ecosystem playbook]](https://static.wixstatic.com/media/00a3b5_bb953bc37f7e40c48f388185c4e5ce9a~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_bb953bc37f7e40c48f388185c4e5ce9a~mv2.png)
Shopify focused on #ecosystem early and now paying $0.4B/yr to partners [Ecosystem playbook]
Shopify is one of the top B2B SaaS companies that focused on #ecosystem early. Last year it paid 💎 $411M to their App Store partners (8%...
![How up to 20% of Zoom revenue is sourced by partners ⚡️ [Channel playbook]](https://static.wixstatic.com/media/00a3b5_a766cd28f15643858cb2267359e3de46~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_a766cd28f15643858cb2267359e3de46~mv2.png)
How up to 20% of Zoom revenue is sourced by partners ⚡️ [Channel playbook]
Many of us love Zoom and the product seemingly sells itself. But not only 15-20% of their revenue is ⚡️ powered by 8K+ partners, the...
![How $1bn out of Atlassian's $3bn revenue last year was sourced by 🎯 channel partners [Playbook]](https://static.wixstatic.com/media/00a3b5_18fde0d619304092bfa6613781bc752e~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_18fde0d619304092bfa6613781bc752e~mv2.png)
How $1bn out of Atlassian's $3bn revenue last year was sourced by 🎯 channel partners [Playbook]
Atlassian is famous for pioneering the #productledgrowth (PLG) model in SaaS. What is less known is that 🎯 $1bn out of Atlassian's $3bn...
monday.com partnerships playbook 📑 - how they grow revenue with partners and app marketplace
monday.com, a project management SaaS unicorn recently underscored that 💡 “our marketplace and partnership continues to be one of our...
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