Partnerships explained in bites

Think from P&L 💰 where your partnership are funded from? This sets the rules

How great partnership leaders look like and how to make them successful in your org? Think from a P&L 💰 where they are funded from -...

How cloud and SaaS marketplaces 🚩will change partnerships?

One of the most consequential questions in #partnerships today - how growth of cloud and SaaS #marketplaces 🚩 will change the landscape?...

Why tech companies double down on partnerships and what is the gap they need to bridge to succeed?

#Partnerships (JVs and alliances) have been growing 📈 14% YoY compounding since 2016 (McKinsey). The tech sector continues to power...

How to build a persuasive case on your partnerships opportunities

When planning for 2023 or starting in #partnerships, it’s essential to frame in a compelling way 📈 opportunities that your company can...

Why VCs underestimated Shopify AppStore and #channelparnters initially?

When Bessemer Venture Partners invested in Shopify in 2010, they considered 3% probability of it reaching $0.4B valuation (BVP exited at...

Great partnerships start with a memo 📑 to ensure buy-in from the CEO, CRO, CMO and from partners

How great #partnerships start to ensure buy-in from the CEO,CRO,CMO and from partners? They start with a 📑 Memo. But what should be...

What should be partnerships priorities in the recession and how to demonstrate their value [ChatGPT]

Just got advice from the new ChatGPT model 🤖 on what should be #partnerships priorities in the recession and how to demonstrate their...

How to launch a successful Startups Partner Program? [Loom playbook]

Companies like AWS, HubSpot, Loom get strong traction with 🗽 Startups Partner Programs. Learn these 5️⃣ lessons from Loom and Asana,...

Asana channel playbook 📈 & how in SaaS 23% of revenue typically comes via channel partners?

In SaaS businesses at scale, 23% of revenue typically comes via #channelpartners. But how to get there? 📈 Here are 3 lessons from how...

When to build, buy or partner? Try this 📑 checklist

When to build, buy or partner? Try this 📑 checklist for #strategicpartnerships that could be easily extended to technology and other...

2 out of 3 partnerships delivered 🏆 their expected value. The difference is in execution

2 out of 3 #partnerships delivered 🏆 their expected value in the past 3 yrs. The difference between the winners and losers...

Companies that invest more in partnerships, grow revenues ⚡️ 6.7X faster

Companies that invest more in intangibles, like #partnerships, grow revenues ⚡️ 6.7X faster, regardless of the sector. According to the...

Some companies want to be a "platform", because… they just want to be platform 🤔.But how to do it?

Some companies want to be a "platform", because… they just want to be a platform 🤔. But what does becoming an actual SaaS #platform...

Use Flows to faster onboard, train co-sell, integrate with partners using journeys & templates

Excited that ⚡Flows by Partner Insight is now live, solving major pain points of partner disconnect. #Partnerships teams can create...

Salesforce playbook of connecting platform, partner ecosystem and community matter together

With 85% of revenue 💰 coming from 20% of customers that use 4+ clouds (products), Salesforce is a compelling case of why #platform,...

Trust is a strategic choice in #partnerships - it could be increased with efforts

Trust doesn’t just occur 👌 in #partnerships by itself, but it could be increased with efforts. Distrust leads to redundancy, high cost,...

Partner onboarding checklist 🚩 to make the process repeatable, simple to follow and shared

Nearly half of companies take 30+ days just to 👀 onboard a partner. Here is an onboarding checklist to make the process repeatable,...

⚡️ 80% of software engineering orgs will have #platform teams in less than 5 yrs.

⚡️ 80% of software engineering orgs will have #platform teams in less than 5 yrs. The trend is spreading from partner-facing software...

Why High Partner Fit is critical, but not sufficient

High Partner Fit is critical, but not sufficient. You need to see strong engagement 🙌 on both sides to make #partnerships successful....

How does your approach to partnerships inspire your partners to upgrade from 💡 low fit to high fit

How does your approach to #partnerships inspire your partners to upgrade from 💡 low fit to high fit partners? Creating an Ideal Partner...