Cash and risk planning is essential in partnerships

How HubSpot stepped up 🗽 for their partners at a time of crisis.

How products that seemed completely unrelated before are now getting embedded and bundled
![Uber’s self-driving [product /partnership] strategy: build, buy or partner?](https://static.wixstatic.com/media/00a3b5_b31ded67e1be4d108c37dfcded8f4dbf~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_b31ded67e1be4d108c37dfcded8f4dbf~mv2.png)
Uber’s self-driving [product /partnership] strategy: build, buy or partner?

How to build successful partnerships in tiny steps 📈
What if my channel partners ask me to give my SaaS product for free?
Give First mindset in #partnerships boils down to 3 key concepts

An ecosystem of ecosystems?
💜 You need to have moments of magic in your product or community
Don’t tell your partner what you think they want to hear, tell the truth!
Why partners should have 💎 skin in the game?

The most successful #partnerships have Momentum, Trust and 🎯 Moments of magic


Is this a threat or an 💡 incredible ecosystem opportunity?


You cannot control your luck, but you can control your process 👌
What makes partnerships 🏆“strategic”?


API-first partnership lifecycle


Integrations driven by convenience

Ecosystem, comparable with Apple AppStore, 😳 entirely in one super app - WeChat.

To lead an ecosystem, the CEO must 🚩 first become a student of the #ecosystem


McKinsey just hired its first-ever CTO and Platform Officer