Partnerships explained in bites

Cash and risk planning is essential in partnerships

#Partnerships may take more time and effort than you expect. Cash and risk planning in the process is essential even for well funded 💎...

How HubSpot stepped up 🗽 for their partners at a time of crisis.

Putting partners first, paying forward, win-win-win … often these claims remain in the decks. But here is a great example of how HubSpot...

How products that seemed completely unrelated before are now getting embedded and bundled

🤝🏻 Construction + gaming + insurance. Digital products that seemed completely unrelated before are now getting embedded and bundled...

Uber’s self-driving [product /partnership] strategy: build, buy or partner?

There is no question if Uber will roll out self-driving cars. The only question is how: build, buy or partner. 💡 A quick look at Uber’s...

How to build successful partnerships in tiny steps 📈

Partnerships require a change in behavior 📈 But there is usually a painful gap between what people WANT and what they actually DO. 👌...

What if my channel partners ask me to give my SaaS product for free?

Partnership Q&A: What if my #channelpartners ask me to give my SaaS product for free 🎁 to their users to build a track record in the...

Give First mindset in #partnerships boils down to 3 key concepts

You’ve probably heard about the Give First mindset in #partnerships. It boils down to 3 key concepts: ⚡️ unlock, invest and accelerate....

An ecosystem of ecosystems?

“We're building an #ecosystem of ecosystems” - Jack Dorsey. 💡 It’s insightful to hear from one of the most visionary people in tech, why...

💜 You need to have moments of magic in your product or community

I’ve got a chance to ask Immad Akhund, CEO of Mercury, how to build a 🏆 #community-driven product. Here is his advice based on building...

Don’t tell your partner what you think they want to hear, tell the truth!

Don’t tell your partner what you think they want to hear, tell the truth! One of the fastest ways to build 💜 trust and engagement with...

Why partners should have 💎 skin in the game?

In foundation of every successful #partnerships is a scenario when your partners have 💎 skin in the game. This boils down to alignment...

The most successful #partnerships have Momentum, Trust and 🎯 Moments of magic

In my experience, the most successful #partnerships have Momentum, Trust and 🎯 Moments of magic that are created between you and...

Is this a threat or an 💡 incredible ecosystem opportunity?

When you look at thousands of SaaS products on the market, what do you see? A 😈 competitive threat or an 💡 incredible opportunity?...

You cannot control your luck, but you can control your process 👌

So true in #partnerships E.g.: The best way to kick start a new partnership? Before starting your collaboration with a partner, find...

What makes partnerships 🏆“strategic”?

Ask a simple question: ”can it create a step change in our business?” If yes, this partner is strategic. Many definitions tie strategic...

API-first partnership lifecycle

In the new #API-first companies, #partnerships are way more complicated 🤖 and impactful than simple referrals. A partnership lead needs...

Integrations driven by convenience

🔺 97% of consumers backed out of purchase because it was inconvenient. Customers’ demand for convenience drives integrations in every...

Ecosystem, comparable with Apple AppStore, 😳 entirely in one super app - WeChat.

Tencent built an #ecosystem, comparable with Apple AppStore, 😳 entirely based on one super app - WeChat. Is this an outlier OR a trend?...

To lead an ecosystem, the CEO must 🚩 first become a student of the #ecosystem

In order to lead an ecosystem, the CEO must 🚩 first become a student of the #ecosystem . This is Korn Ferry’s conclusion after...

McKinsey just hired its first-ever CTO and Platform Officer

Shortly after acquiring a Salesforce consulting S4G earlier this year, McKinsey & Company just hired its first-ever Chief Technology and...