Today Box (BOX) is ~ $1Bn ARR, where ~ 40% of New ARR 🏆 comes in-directly via partners. But let’s look at how they started #partnerships, their key drivers and the evolution of their playbook from the early days. Box is a cloud content management platform - it could be compared with Dropbox, but focused on enterprise with more features and built as an #Api #platform from the early days. Today it has 100K+ customers with 1420 of them paying $100K+. 🤝 Box partners to: Differ

In the new #API-first companies, #partnerships are way more complicated 🤖 and impactful than simple referrals. A partnership lead needs to be a great collaborator, technologist, manager and (financial) forecaster at the same time, because now it's a team effort. 💬 We explained a step-by-step process in embedded API partnerships in our recent episode with Andy Bodrog from Cover Genius 🤝 Not only do you have to have those two external partners: the carrier [companies that cr