Demand gen funnel evolved from simple inbound/outbound 🎯 and now include partners
Most companies should have a component of their sales through channel partners - top VC advice
#3️⃣ of 7 key partner insights of 2022. Partnering with cloud #marketplaces is now must-do in SaaS
🏆 #1 of 7 key partner insights of 2022
Great partnerships start with a memo 📑 to ensure buy-in from the CEO, CRO, CMO and from partners
How to launch a successful Startups Partner Program? [Loom playbook]
Asana channel playbook 📈 & how in SaaS 23% of revenue typically comes via channel partners?
How up to 20% of Zoom revenue is sourced by partners ⚡️ [Channel playbook]
How $1bn out of Atlassian's $3bn revenue last year was sourced by 🎯 channel partners [Playbook]
The easiest way to share content with your partners 📊 and collaborate on documents
What does it take to grow from an app to a #platform 📈?
Channel is as important as ever, but it is evolving into a richer ecosystem
What if my channel partners ask me to give my SaaS product for free?
Give First mindset in #partnerships boils down to 3 key concepts
Don’t tell your partner what you think they want to hear, tell the truth!
The most successful #partnerships have Momentum, Trust and 🎯 Moments of magic
3 blind spots that tech CEOs typically have with channel partners.
Channelpartners are not typically market makers. They are market takers