Cloud market ☁️ breakdown from infrastructure to products/services, all the way to the end customers


CrowdStrike's partnership playbook. Why a top 10 SaaS platform is a partner-first company.

Box's (BOX ) partnerships playbook: from 0 to 1500+ partners

#5️⃣ from our 7 key partner insights in 2022 - becoming a #platform is among top aspirations in SaaS

#7️⃣ of 7 partner insights in 2022 - partnerships while difficult, are scaling up regardless

Fintech unicorns grew 11X growth in 5 yrs

🏆 #1 of 7 key partner insights of 2022
![How Slack built a platform and unlocked ⚡️ network effects [Platform playbook]](https://static.wixstatic.com/media/00a3b5_f53699bce4034d2bbaf1143dece76354~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_f53699bce4034d2bbaf1143dece76354~mv2.png)
How Slack built a platform and unlocked ⚡️ network effects [Platform playbook]
![Shopify focused on #ecosystem early and now paying $0.4B/yr to partners [Ecosystem playbook]](https://static.wixstatic.com/media/00a3b5_bb953bc37f7e40c48f388185c4e5ce9a~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_bb953bc37f7e40c48f388185c4e5ce9a~mv2.png)
Shopify focused on #ecosystem early and now paying $0.4B/yr to partners [Ecosystem playbook]
![How up to 20% of Zoom revenue is sourced by partners ⚡️ [Channel playbook]](https://static.wixstatic.com/media/00a3b5_a766cd28f15643858cb2267359e3de46~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_a766cd28f15643858cb2267359e3de46~mv2.png)
How up to 20% of Zoom revenue is sourced by partners ⚡️ [Channel playbook]

Some companies want to be a "platform", because… they just want to be platform 🤔.But how to do it?

monday.com partnerships playbook 📑 - how they grow revenue with partners and app marketplace

Salesforce playbook of connecting platform, partner ecosystem and community matter together

⚡️ 80% of software engineering orgs will have #platform teams in less than 5 yrs.
How do you become a 💎 strategic asset for your partner?

Which strategy to achieve high growth is the best?
Transition from SaaS product to a platform ecosystem require a company-wide mindset 👇 👆 shift

Cash and risk planning is essential in partnerships
How HubSpot stepped up 🗽 for their partners at a time of crisis.


Is this a threat or an 💡 incredible ecosystem opportunity?