#1 of 7 key partner insights of 2022. Last year many realized that despite the drums of #plg, there's never been a 🗽 top tech company that's reached the IPO scale without #partnerships. 2. Explosion APIs unlocked indirect monetization 3. Partnering with cloud #marketplaces is now must-do in SaaS 4. Partner Ops are rising into prominence 5. Becoming a #platform is among top aspirations in SaaS 6. The rise of a new Partnerships Leader 7. Partnerships while difficult, are scali