Playbook for Finding Tech Partners Who'll Drive Sales w/ Justin Zimmerman
In E41🎬 we continue sharing the best SaaS #partnerships playbooks. In this workshop Justin Zimmerman, great GTM manager & marketer,...
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[Workshop] How to Evaluate Partner Fit and create Ideal Partner profile
Thrilled to kick off Workshops with Partner Insight and great partnership thinkers! Cannot think of a better person to do that than ...
How to Partner with Marketplaces & Platforms w/ Bryan Williams, frm Director of Partnerships @Xero
🎬 E39. I’m excited to share our deep dive with Bryan Williams on how to partner with SaaS #marketplace and platforms. Bryan has...
Partner or compete? 😤 Why not both?
Microsoft is a great case study of being unafraid to embrace co-opetition. Even if it's uncomfortable, as it’s evident from the body...
Welcome to the era of large numbers in #partnerships.
90% of companies are now using/planning to use partner API 🎉 [read - almost everyone] If you multiply 90% to the results of IDC...
Why it’s a great idea to explore Biz Dev and #partnerships early in your SaaS startup
Why should you consider hiring early for Biz Dev and #partnerships roles too? 😎 Because CEOs are great at building BD relationships and...
Why partnerships 💔 often break up?
OR why partner success is an essential job-to-be-done and why this role should be one of the first crucial #partnerships hires In...
Is it required to have the CEO (exec team) to 🗽 champion your #partnerships internally?
This may become a deceiving vanity metric. Here is why. 💬 From our fireside chat with Lauren Hoffman who’s built partnership function in...
What does it take to grow from an app to a #platform 📈?
A quick breakdown of HubSpot’s journey from a marketing app 16 year ago to one of the most valuable B2B SaaS platforms today. ✔️ A few...
Partnerships can move at 10x speed 🚀 if both sides commit and align
#Partnerships are almost always described as a long-term, gradual process. But if both organizations and their leadership commit and...
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