Partnerships business models. Why delivering customer outcome solutions is 3X💰 more profitable
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If you’re in #partnerships, you may be asked to “Show me the money” more often today. Small fee on an occasional resell/referral are...

In 3 years ALL major cloud platforms and enterprise application providers will offer marketplaces
In 3 years Gartner expects that 📢 ALL major #cloud #platform (think AWS, Red Hat, etc.) and enterprise application providers (Workday,...

Marketplaces were among the top 3 💰 funded categories in 2022, even after VC funding drained
#Marketplaces were among the top 3 💰 funded categories last year, even after VC funding drained. They significantly outperformed Nasdaq...

SMBs account for 50% of $370 Bn tech spend (US), purchasing more direct or via #marketplaces
SMBs have large buying power, accounting for 50% of $370 Bn tech spend (US). They purchase 🎁 more direct or via #marketplaces, prefer...

Captain Table method 🎓 to orchestrate complex partnerships
3 of 4 enterprises now use multiple clouds with 88% of execs considering #ecosystem collaboration “critical for success” on this journey....

SaaS, cloud and partnerships in the broader internet 💎 value chain
It’s interesting to put our discussions about SaaS, cloud and partnerships in the context of a broader internet 💎 value chain and...

Why 32% of CXOs expect to spend more in cloud marketplaces in 2023
📈 Latest researches show that Cloud and Cloud Marketplaces are accelerating despite uncertainties Cloud isn’t “just a technology”- it...

How Partner-Led Strategies Drive Sales Efficiency and Expansion in SaaS
As 50% of SaaS have 💊 changed their Go-To-Market recently, leading companies use partnerships to improve sales efficiency while boosting...


Unlocking Growth: Product-Led Growth meets Partnerships
Product-Led Growth and Partnerships are not mutually exclusive. In the Age of Connected Work they are very much 🤝 complementary. I...

BCG expects ecosystems to 💰 “drive a massive shift in value in the next decade”
BCG's analysis of top 100 financial institutions shows that high 🔺 #ecosystem engagement boosted shareholder return 2X, while driving...
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