Partners/Channel deliver 💡 30%+ of sales pipeline for 21% of companies according to this pipeline performance study.
LeanData in collaboration with Salesforce, Atrium, Clearbit, Modern Sales Pros and RevOps Squared, conducted research in Aug ‘22 to benchmark inbound & outbound pipeline performance. 311 respondents (67% B2B tech, 19% B2B services).
📈 Partners/Channel results
21% of companies report Partners/Channel delivers 30%+ of total sales pipeline
5% of sales pipeline is median
The majority seemingly fall in the range of 5-20%
(see the breakdown attached)
👀 Generally companies need to get better in tracking revenue attribution.
21% said that their Marketing function had NO responsibility for creating their sales pipeline.
only 26% of companies measure Win Rate by Lead Channel, and
just 13% reported measuring Cost Per Lead (CPL) against revenue generated
[Source in comments]