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Channel Partners deliver ๐Ÿ’ก 30%+ of sales pipeline for 21% of companies

Partners/Channel deliver ๐Ÿ’ก 30%+ of sales pipeline for 21% of companies according to this pipeline performance study.


LeanData in collaboration with Salesforce, Atrium, Clearbit, Modern Sales Pros and RevOps Squared, conducted research in Aug โ€˜22 to benchmark inbound & outbound pipeline performance. 311 respondents (67% B2B tech, 19% B2B services).




๐Ÿ“ˆ Partners/Channel results


21% of companies report Partners/Channel delivers 30%+ of total sales pipeline


5% of sales pipeline is median


The majority seemingly fall in the range of 5-20%


(see the breakdown attached)



๐Ÿ‘€ Generally companies need to get better in tracking revenue attribution.


21% said that their Marketing function had NO responsibility for creating their sales pipeline.


only 26% of companies measure Win Rate by Lead Channel, and


just 13% reported measuring Cost Per Lead (CPL) against revenue generated



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