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FREE ONLINE EVENT
Oct 30, 2025
9-11.30am PT
Insider strategies for Co-Sell, Marketplace Growth, and Channel Acceleration from AWS leaders and top ISVs
Join us for an exclusive event with Amazon Web Services.
In just 2.5 hours, learn the latest marketplace and AI trends, winning strategies, and proven tactics directly from AWS and Cloud GTM leaders from top ISVs like Okta ($1B+ in AWS MP sales), Anthropic, Pinecone and channel partners
AWS Marketplace
Your 2026 Revenue Engine
Keynotes with Top Analyst & Worldwide Leader of
AWS Marketplace Center of Excellence
9:00 am - 9:30 am PT
Trends & Partner Opportunities
in Cloud Marketplaces & AI
Jay McBain, Chief Analyst at Omdia (Canalys), has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028.
That prediction just got much bigger: $163 billion by 2030, with “AWS leading by a considerable margin”.
By 2030, 59% of marketplace deals will include or be led by channel partners—accelerating ecosystem-led plays.
For AWS partners the math is compelling: for every $1 of AWS services sold, there's $6.4 in partner multiplier to capture.
Jay also stressed that Agentic AI is on track to $267B opportunity for partners by 2030. It is growing at 35% CAGR, “making it one of the largest partner opportunities”.
In our last event he explained that: “Agentic AI is starting to look like micro-consumption, a $1 or $2 per thing… The only way it’s going to work is through marketplaces… because you’re selling outcomes.”
9:30 am - 10:00 am PT
Insights from WW Leader of AWS Marketplace CoE, Buyer Experience
If you want to know how AWS buyers actually purchase on Marketplace—and where AI is already changing their behavior—don’t miss this.
Most of us focus on what we're selling.
George Maroulakos focuses on how customers are buying—and few people see buyer behavior, frictions, revenue growth, and change signals as closely as he does.
Since joining AWS in 2017, George has been integral to AWS Marketplace’s growth. He was the first in-field Business Development leader, scaled the Americas Customer Advisor team to 40+, and now leads buyer-experience innovation worldwide.
George’s team tracks data from 3M+ subscriptions of partner offerings on AWS Marketplace—how customers discover, evaluate, buy and renew.
Marketplace opportunity keeps growing with 99% of the top 1,000 AWS customers had at least one active Marketplace subscription in 2024.
Expect a practical view of what accelerates deals, how channel partners perform in cycles, and where AI is already changing patterns.
Event in partnership with
Co-Sell Panel
AWS Growth with Co-Sell and Global Expansion
10:00 am - 10:30 am PT
Join us for an engaging discussion with four Cloud GTM Leaders.
In this panel, we'll break down tactics top performers use to stand out in AWS marketplace and drive revenue with co-selling. We’ll discuss how to maximize co-selling and scale your marketplace traction beyond the initial stages of listing and transactions.
Among Our Incredible Panelists:
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Krista Damico - Principal Tech BD, AWS Marketplace Center of Excellence
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Josh Greene - Vice President Cloud Alliances, Okta
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Umang Shukla - GTM - Strategic Partnerships, Anthropic
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Aditya Patil - Head of Customer Experience, Clazar
We Will Discuss:
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How to increase revenue by gaining access to AWS's global customer base
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Strategies for SaaS businesses to stand out in AWS marketplace
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Maximizing Co-Selling and Co-Marketing with AWS
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Scaling beyond initial listing and transactions
Co-Sell Panel
Ecosystem Panel
Driving Ecosystem Sales with Channel Partners
10:30 am - 11:00 am PT
2025 was predicted to be the year of Channel Partners in cloud marketplaces.
But how exactly do partners fit into Cloud GTM? Where do they have an edge, and how can ISVs unlock growth on marketplaces?
How to take full advantage of AWS CPPO and its vast partner ecosystem?
Discover latest insights from AWS, Channel Partners, and ISVs to unlock traction on AWS marketplace with channel partners.
Our Incredible Panelists:
- Michael Baldwin - Sr. Manager, Channel, New Business, AWS Marketplace
- Mark Grigoletto - Director of Cloud Marketplace. Presidio
- Ted Stuart - President & Chief Operating Officer, Mission, a CDW Company
- Joshua Bushman - Cloud Marketplace Global Lead, WWT
- David Mauer - Vice President of Channel & Alliances, LucidLink (frm. Head of Ecosystem Cloud, GitLab)
We Will Discuss:
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Why CPPO private offers are up to 2X larger than direct to customer private offers and how to leverage them
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The role of channel partners in Cloud GTM: SIs, VARs, MSPs
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The growing influence of Service Partners in Cloud GTM and their role in AI era
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and more
Ecosystem Panel
Operational Tactics: Fireside & Q&A
Marketplace Operations Playbook for Cloud GTM Growth
11:00 am - 11:30 am PT
Marketplace Operations Playbook: Turning Listings into Revenue Faster
Our Incredible Speakers:
- Adel Farahmand - VP of Revenue, Pinecone
- Trunal Bhanse - CEO of Clazar
- Roman Kirsanov - CEO of Partner Insight
We Will Discuss:
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Automating cloud co-sell
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Integrating Cloud GTM across company operations, RevOps & more
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Private Offers and PLG automations
Presented by Roman
This event will be moderated by Roman Kirsanov, a widely respected expert in partnerships and Cloud GTM for his data-driven insights.
Roman helped build hundreds of tech and distribution partnerships, turned around multiple large-scale partner programs and consulted top US and UK companies on their GTM strategies.
Sloan Fellow from London/Columbia Business Schools., Founder Award Winner, LBS Institute of Innovation & Entrepreneurship. OnDeck Founder Fellow.
Ready to turn AWS Marketplace into your growth engine for AI era?
Keynote:
9:00 am - 9:30 am PT
Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems, Canalys
Keynote:
9:30 am - 10:00 am PT
George Maroulakos, Leader of AWS Marketplace CoE, Buyer Experience
Panel:
10:00 am - 10:30 am PT
AWS Growth with Co-Sell and Global Expansion
Panel:
10:30 am - 11:00 am PT
Driving Ecosystem Sales with Channel Partners
Fireside & Q&A:
11:00 am - 11:30 am PT
Marketplace Operations Playbook for Cloud GTM
*Partner Insight estimates, details in the cloud commits tracker
Unlock YOUR Share
of $531B Commits with Cloud Marketplaces
Hyperscalers have accumulated $531 billions of committed spend 💰 from their customers - spend that could be directed to buying your software.
Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Microsoft or Google Cloud marketplace, their spend goes towards these commitments (conditions apply).
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
More in Partner Insight cloud commits tracker.
Become the go-to cloud GTM leader in your team, in just 10 min/week
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