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AWS Marketplace Your 2026 Revenue Engine

AWS Marketplace Your 2026 Revenue Engine

Free Online Event

Oct 30, 2025

9-10am PT

Insider strategies for Co-Sell, Marketplace Growth, and Channel Acceleration from AWS leaders and top ISVs

Insider strategies for Co-Sell, Marketplace Growth, and Channel Acceleration from AWS leaders and top ISVs

Join us for an exclusive event with Amazon Web Services. In just 2.5 hours, learn the latest marketplace and AI trends, winning strategies, and proven tactics directly from AWS  and Cloud GTM leaders from top ISVs like Okta ($1B+ in AWS MP sales), Anthropic, Pinecone and channel partners

Keynotes with Top Analyst & Worldwide Leader of  AWS Marketplace Center of Excellence

Keynotes with Top Analyst & Worldwide Leader of  AWS Marketplace Center of Excellence

Keynotes with Top Analyst & Worldwide Leader of  AWS Marketplace Center of Excellence

Special Keynote

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Start at 9 am PT

Trends & Partner Opportunities in Cloud Marketplaces & AI

Jay McBain, Chief Analyst at Omdia (Canalys), has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028

That prediction just got much bigger: $163 billion by 2030, with “AWS leading by a considerable margin”. By 2030, 59% of marketplace deals will include or be led by channel partners—accelerating ecosystem-led plays. For AWS partners the math is compelling: for every $1 of AWS services sold, there's $6.4 in partner multiplier to capture. Jay also stressed that Agentic AI is on track to $267B opportunity for partners by 2030. It is growing at 35% CAGR, “making it one of the largest partner opportunities”. In our last event he explained that: “Agentic AI is starting to look like micro-consumption, a $1 or $2 per thing… The only way it’s going to work is through marketplaces… because you’re selling outcomes.”

Special Keynote

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Start at 9 am PT

Trends & Partner Opportunities in Cloud Marketplaces & AI

Jay McBain, Chief Analyst at Omdia (Canalys), has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028

That prediction just got much bigger: $163 billion by 2030, with “AWS leading by a considerable margin”. By 2030, 59% of marketplace deals will include or be led by channel partners—accelerating ecosystem-led plays. For AWS partners the math is compelling: for every $1 of AWS services sold, there's $6.4 in partner multiplier to capture. Jay also stressed that Agentic AI is on track to $267B opportunity for partners by 2030. It is growing at 35% CAGR, “making it one of the largest partner opportunities”. In our last event he explained that: “Agentic AI is starting to look like micro-consumption, a $1 or $2 per thing… The only way it’s going to work is through marketplaces… because you’re selling outcomes.”

Special Keynote

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Start at 9 am PT

Trends & Partner Opportunities in Cloud Marketplaces & AI

Jay McBain, Chief Analyst at Omdia (Canalys), has been the most accurate voice on cloud marketplaces. Three years ago, his team forecasted hyperscaler marketplaces would reach $85B by 2028

That prediction just got much bigger: $163 billion by 2030, with “AWS leading by a considerable margin”. By 2030, 59% of marketplace deals will include or be led by channel partners—accelerating ecosystem-led plays. For AWS partners the math is compelling: for every $1 of AWS services sold, there's $6.4 in partner multiplier to capture. Jay also stressed that Agentic AI is on track to $267B opportunity for partners by 2030. It is growing at 35% CAGR, “making it one of the largest partner opportunities”. In our last event he explained that: “Agentic AI is starting to look like micro-consumption, a $1 or $2 per thing… The only way it’s going to work is through marketplaces… because you’re selling outcomes.”

Special Keynote

George Maroulakos

Worldwide Leader, AWS Marketplace Center of Excellence, Buyer Experiences

9:30 am - 10:00 am PT

Insights from WW Leader of AWS Marketplace CoE, Buyer Experience

If you want to know how AWS buyers actually purchase on Marketplace—and where AI is already changing their behavior—don’t miss this

Most of us focus on what we're selling. George Maroulakos focuses on how customers are buying—and few people see buyer behavior, frictions, revenue growth, and change signals as closely as he does. Since joining AWS in 2017, George has been integral to AWS Marketplace’s growth. He was the first in-field Business Development leader, scaled the Americas Customer Advisor team to 40+, and now leads buyer-experience innovation worldwide. George’s team tracks data from 3M+ subscriptions of partner offerings on AWS Marketplace—how customers discover, evaluate, buy and renew.  Marketplace opportunity keeps growing with 99% of the top 1,000 AWS customers had at least one active Marketplace subscription in 2024. Expect a practical view of what accelerates deals, how channel partners perform in cycles, and where AI is already changing patterns.

Special Keynote

George Maroulakos

Worldwide Leader, AWS Marketplace Center of Excellence, Buyer Experiences

9:30 am - 10:00 am PT

Insights from WW Leader of AWS Marketplace CoE, Buyer Experience

If you want to know how AWS buyers actually purchase on Marketplace—and where AI is already changing their behavior—don’t miss this

Most of us focus on what we're selling. George Maroulakos focuses on how customers are buying—and few people see buyer behavior, frictions, revenue growth, and change signals as closely as he does. Since joining AWS in 2017, George has been integral to AWS Marketplace’s growth. He was the first in-field Business Development leader, scaled the Americas Customer Advisor team to 40+, and now leads buyer-experience innovation worldwide. George’s team tracks data from 3M+ subscriptions of partner offerings on AWS Marketplace—how customers discover, evaluate, buy and renew.  Marketplace opportunity keeps growing with 99% of the top 1,000 AWS customers had at least one active Marketplace subscription in 2024. Expect a practical view of what accelerates deals, how channel partners perform in cycles, and where AI is already changing patterns.

Special Keynote

George Maroulakos

Worldwide Leader, AWS Marketplace Center of Excellence, Buyer Experiences

9:30 am - 10:00 am PT

Insights from WW Leader of AWS Marketplace CoE, Buyer Experience

If you want to know how AWS buyers actually purchase on Marketplace—and where AI is already changing their behavior—don’t miss this

Most of us focus on what we're selling. George Maroulakos focuses on how customers are buying—and few people see buyer behavior, frictions, revenue growth, and change signals as closely as he does. Since joining AWS in 2017, George has been integral to AWS Marketplace’s growth. He was the first in-field Business Development leader, scaled the Americas Customer Advisor team to 40+, and now leads buyer-experience innovation worldwide. George’s team tracks data from 3M+ subscriptions of partner offerings on AWS Marketplace—how customers discover, evaluate, buy and renew.  Marketplace opportunity keeps growing with 99% of the top 1,000 AWS customers had at least one active Marketplace subscription in 2024. Expect a practical view of what accelerates deals, how channel partners perform in cycles, and where AI is already changing patterns.

In partnership with:

Become a Partner

In partnership with:

Become a Partner

In partnership with:

Become a Partner

Co-Sell Panel

10:00 am - 10:30 am PT

AWS Growth with Co-Sell and Global Expansion

Join us for an engaging discussion with four Cloud GTM Leaders. In this panel, we'll break down tactics top performers use  to stand out in AWS marketplace and drive revenue with co-selling. We’ll discuss how to maximize co-selling and scale your marketplace traction beyond the initial stages of listing and transactions.

Among Our Incredible Panelists:

We Will Discuss:

  • How to increase revenue by gaining access to AWS's global customer base

  • Strategies for SaaS businesses to stand out

in AWS marketplace

  • Maximizing Co-Selling and Co-Marketing with AWS 

  • Scaling beyond initial listing and transactions

Krista Damico

Principal Tech BD, AWS Marketplace Center of Excellence

Krista Damico

Principal Tech BD, AWS Marketplace Center of Excellence

Josh Greene

Vice President Cloud Alliances, Okta

Josh Greene

Vice President Cloud Alliances, Okta

Umang Shukla

GTM - Strategic Partnerships, Anthropic

Umang Shukla

GTM - Strategic Partnerships, Anthropic

Aditya Patil

Head of Customer Experience, Clazar

Aditya Patil

Head of Customer Experience, Clazar

Ecosystem Panel

10:30 am - 11:00 am PT

Driving Ecosystem Sales with Channel Partners

2025 was predicted to be the year of Channel Partners in cloud marketplaces. But how exactly do partners fit into Cloud GTM? Where do they have an edge, and how can ISVs unlock growth on marketplaces?

How to take full advantage of AWS CPPO and its vast partner ecosystem? 

Discover latest insights from AWS, Channel Partners, and ISVs to unlock traction on AWS marketplace with channel partners.

Our Incredible Panelists:

  • Michael Baldwin - Sr. Manager, Channel, New Business, AWS Marketplace

  • Mark Grigoletto - Director of Cloud Marketplace. Presidio

  • Ted Stuart - President & Chief Operating Officer, Mission, a CDW Company

  • Joshua Bushman - Cloud Marketplace Global Lead,  WWT​

  • David Mauer - Vice President of Channel & Alliances, LucidLink (frm. Head of Ecosystem Cloud, GitLab)

​We Will Discuss:

  • Why CPPO private offers are up to 2X larger than direct to customer private offers and how to leverage them 

  • The role of channel partners in Cloud GTM: SIs, VARs, MSPs

  • The growing influence of Service Partners in Cloud GTM and their role in AI era

  • and more 

Michael Baldwin

Sr. Manager, Channel, New Business, AWS Marketplace

Michael Baldwin

Sr. Manager, Channel, New Business, AWS Marketplace

Mark Grigoletto

Global Head of Cloud, Data & Platform Alliances

Mark Grigoletto

Global Head of Cloud, Data & Platform Alliances

Ted Stuart

President & Chief Operating Officer

Ted Stuart

President & Chief Operating Officer

Joshua Bushman

Cloud Marketplace & Cost Management Global Lead, World Wide Technology

Joshua Bushman

Cloud Marketplace & Cost Management Global Lead, World Wide Technology

David Mauer

Vice President of Channel & Alliances, LucidLink (frm. Head of Ecosystem Cloud, GitLab)

David Mauer

Vice President of Channel & Alliances, LucidLink (frm. Head of Ecosystem Cloud, GitLab)

Operational Tactics: Fireside & Q&A

11:00 am - 11:30 am PT

Marketplace Operations Playbook for Cloud GTM Growth

Marketplace Operations Playbook: Turning Listings into Revenue Faster

Our Incredible Speakers:

We Will Discuss:

  • Automating cloud co-sell

  • Integrating Cloud GTM across company operations, RevOps & more

  • Private Offers and PLG automations​​

Adel Farahmand

Vice President of Revenue, Pinecone

Adel Farahmand

Vice President of Revenue, Pinecone

Trunal Bhanse

CEO of Clazar

Trunal Bhanse

CEO of Clazar

Roman Kirsanov

CEO at Partner Insight

Roman Kirsanov

CEO at Partner Insight

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Ready to Scale Your Growth with AWS Marketplace?

Ready to Scale Your Growth with AWS Marketplace?

9:00 am - 9:30 am PT

Keynote:

Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems, Canalys

9:00 am - 9:30 am PT

Keynote:

Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems, Canalys

9:30 am - 10:00 am PT

Keynote:

George Maroulakos, Leader of AWS Marketplace CoE, Buyer Experience 

9:30 am - 10:00 am PT

Keynote:

George Maroulakos, Leader of AWS Marketplace CoE, Buyer Experience 

10:00 am - 10:30 am PST

Panel:

AWS Growth with Co-Sell and Global Expansion

10:00 am - 10:30 am PST

Panel:

AWS Growth with Co-Sell and Global Expansion

10:30 am - 11:00 am PT

Panel:

Driving Ecosystem Sales with Channel Partners

10:30 am - 11:00 am PT

Panel:

Driving Ecosystem Sales with Channel Partners

11:00 am - 11:30 am PT

Fireside & Q&A:

Marketplace Operations Playbook for Cloud GTM

11:00 am - 11:30 am PT

Fireside & Q&A:

Marketplace Operations Playbook for Cloud GTM

$240 B

Commits

$244 B

Commits

$155 B

Azure Enterprise

$288 B

Open AI commits*

Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces

Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.

Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

$240 B

Commits

$244 B

Commits

$155 B

Azure Enterprise

$288 B

Open AI commits*

Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces

Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.

Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

$240 B

Commits

$244 B

Commits

$155 B

Azure Enterprise

$288 B

Open AI commits*

Unlock YOUR Share of ~$900B Commits with Cloud Marketplaces

Hyperscalers have accumulated $900 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.

Here's the trick: if they buy your SaaS via Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

*Details in quarterly cloud commits tracker

Learn More

Learn more & Master Marketplaces with our 5-week cohort course & community

Events & community for marketplace operators, founders and alliance leaders who grow together

Cloud GTM Course

Learn more & Master Marketplaces with our 5-week cohort course & community

Events & community for marketplace operators, founders and alliance leaders who grow together

Cloud GTM Course

Learn more & Master Marketplaces with our 5-week cohort course & community

Events & community for marketplace operators, founders and alliance leaders who grow together

Cloud GTM Course

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

Home

Insights

Events

Research

Course

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© 2026 Partner Insight

Privacy Policy

Contact Us

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

Home

Insights

Events

Research

Course

Linked In

→

YouTube

→

© 2026 Partner Insight

Privacy Policy

Contact Us

Join 5,000 GTM leaders

Weekly Newsletter

Scale to $100M+ via Cloud Marketplaces

Home

Insights

Events

Research

Course

Linked In

→

YouTube

→

© 2026 Partner Insight

Privacy Policy

Contact Us