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FREE ONLINE EVENT
Oct 30, 2025
9-11.30am PT
Insider strategies for Co-Sell, Marketplace Growth, and Channel Acceleration from AWS leaders and top ISVs
Join us for an exclusive event with Amazon Web Services.
In just 2.5 hours, learn the latest marketplace and AI trends, winning strategies, and proven tactics directly from AWS and Cloud GTM leaders from top software companies and channel partners
AWS Marketplace
Your 2026 Revenue Engine
Keynotes with Top Analyst & Leader of
AWS Marketplace Center of Excellence
9:00 am - 9:30 am PT
Evolution, Trends & Opportunities
in Cloud Marketplaces
Jay McBain was among the first who predicted cloud marketplace explosion.
His initial forecasts suggested that top cloud marketplaces would generate $45 billion by 2025, growing at an 86% compounded rate.
Recently, his forecast was extended to $85 billion expected to flow via top cloud marketplaces by 2028.
It’s no surprise that in his latest research 86% of partners called cloud marketplaces an important sales channel.
Jay also named Agentic AI "the largest growth opportunity (in the entire technology industry) for partners in the next 3-5 years."
He underscores that enterprise AI deployments are becoming "pure ecosystem plays" requiring partners to orchestrate solutions across hyperscalers like AWS.
The opportunity: "By broadening their hyperscaler engagement, channel partners can not only future-proof their businesses around AI but also become indispensable advisors in their clients' digital journeys."
9:30 am - 10:00 am PT
Insights from the Leader of AWS Marketplace CoE, Buyer Experience
George Maroulakos is the Senior Leader of the AWS Marketplace Center of Excellence, Buyer Experience team.
Since joining AWS in 2017, George has been an integral part of the growth and innovation of AWS Marketplace, driving the utilization and adoption with customers worldwide.
He was the first in-field based Business Development leader at AWS Marketplace, supporting enterprise customers throughout the Northeast USA.
He subsequently became the organization's leader of the AWS Marketplace Customer Advisor team in the Americas, leading over 40 experienced professionals responsible for evangelizing AWS Marketplace as a part of a overall cloud strategy with AWS.
Starting in 2024, George has been leading an experienced team of professionals, innovating to improve the overall buying experience, as a part of a worldwide strategic team supporting AWS Marketplace.
Event in partnership with
Co-Sell Panel
AWS Growth with Co-Sell and Global Expansion
10:00 am - 10:30 am PT
Join us for an engaging discussion with four Cloud GTM Leaders.
In this panel, we'll break down tactics top performers use to stand out in AWS marketplace and drive revenue with co-selling. We’ll discuss how to maximize co-selling and scale your marketplace traction beyond the initial stages of listing and transactions.
Among Our Incredible Panelists:
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Krista Damico - Leader at AWS Marketplace Center of Excellence
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Josh Greene - Vice President Cloud Alliances, Okta
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More speakers to be announced soon
We Will Discuss:
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How to increase revenue by gaining access to AWS's global customer base
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Strategies for SaaS businesses to stand out in AWS marketplace
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Maximizing Co-Selling and Co-Marketing with AWS
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Scaling beyond initial listing and transactions
Co-Sell Panel
Ecosystem Panel
Driving Ecosystem Sales with Channel Partners
10:30 am - 11:00 am PT
2025 was predicted to be the year of Channel Partners in cloud marketplaces.
But how exactly do partners fit into Cloud GTM? Where do they have an edge, and how can ISVs unlock growth on marketplaces?
How to take full advantage of AWS CPPO and its vast partner ecosystem?
Discover latest insights from AWS, Channel Partners, and ISVs to unlock traction on AWS marketplace with channel partners.
Our Incredible Panelists:
- David Mauer - Vice President of Channel & Alliances, LucidLink (frm. Head of Ecosystem Cloud, GitLab)
- Michael Baldwin - Sr. Manager, Channel, New Business, AWS Marketplace
- More speakers to be announced soon
We Will Discuss:
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Why CPPO private offers are up to 2X larger than direct to customer private offers and how to leverage them
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The role of channel partners in Cloud GTM: SIs, VARs, MSPs
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The growing influence of Service Partners in Cloud GTM and their role in AI era
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and more
Ecosystem Panel
Operational Tactics: Fireside & Q&A
Marketplace Operations Playbook for Cloud GTM Growth
11:00 am - 11:30 am PT
Marketplace Operations Playbook: Turning Listings into Revenue Faster
Our Incredible Speakers:
- Trunal Bhanse - CEO at Clazar
- Roman Kirsanov - CEO of Partner Insight
- More speakers to be announced soon
We Will Discuss:
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Automating cloud co-sell
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Integrating Cloud GTM across company operations, RevOps & more
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Private Offers vs PLG automations
Presented by Roman
This event will be moderated by Roman Kirsanov, a widely respected expert in partnerships and Cloud GTM for his data-driven insights.
Roman helped build hundreds of tech and distribution partnerships, turned around multiple large-scale partner programs and consulted top US and UK companies on their GTM strategies.
Sloan Fellow from London/Columbia Business Schools., Founder Award Winner, LBS Institute of Innovation & Entrepreneurship. OnDeck Founder Fellow.
Ready to turn AWS Marketplace into your growth engine for AI era?
Keynote:
9:00 am - 9:30 am PT
Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems, Canalys
Keynote:
9:30 am - 10:00 am PT
George Maroulakos, Leader of AWS Marketplace CoE, Buyer Experience
Panel:
10:00 am - 10:30 am PT
AWS Growth with Co-Sell and Global Expansion
Panel:
10:30 am - 11:00 am PT
Driving Ecosystem Sales with Channel Partners
Fireside & Q&A:
11:00 am - 11:30 am PT
Marketplace Operations Playbook for Cloud GTM
$195B
Commits
$123B Run Rate
$165.6B
Commits
$75B+ Run Rate
$108.2B
Commits
$50B+ Run Rate
Unlock YOUR Share
of $469Bn Commits with Cloud Marketplaces
Hyperscalers have accumulated $469 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
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