Scale with Cloud GTM today

Accelerate your growth on AWS, Azure and Google Cloud marketplaces with insights & data.

Join 5,000+ leaders getting weekly newsletter on what actually drives Cloud GTM growth

Accelerate your growth on AWS, Azure and Google Cloud marketplaces with insights & data.

Join 5,000+ leaders getting weekly newsletter on what actually drives Cloud GTM growth

Latest Insights & Analysis

Data-backed Cloud GTM analysis—benchmarks and operator playbooks on what’s working in AWS, Azure & GCP marketplaces and partnerships

Read our Insights

Marketplace GTM

Apr 27, 2026

Insights from our GCP Marketplace Strategic Breakfast at Google Cloud Next

Nearly 100 alliance leaders joined us at 7:30 AM in Vegas for conversations Cloud GTM leaders at Next needed to have. Yesterday we hosted our largest GCP Marketplace Strategic Breakfast at Google Cloud Next.

Marketplace GTM

Apr 21, 2026

Bain: Partnerships Just Became Core to Winning in AI

Bain put partnerships at the center of competitive strategy for the AI era. Not just as a growth lever. As part of how companies will build, learn, and scale.

Case Studies

Apr 20, 2026

Salesforce added $3B on AWS Marketplace in less than a year

Salesforce quietly became AWS Marketplace’s fastest-growing ISV - and just crossed $5B+. A line-of-business software company is now setting the new cloud marketplace benchmark. Not cybersecurity. Not infra. Not dev tools. It is CRM, sales, marketing, data and AI software.

Marketplace GTM

Apr 13, 2026

Insights from Co-Sell & Joint GTM Panel: Google Cloud Marketplace Online Event

During our recent Google Cloud Marketplace event, we brought together leaders from Google Cloud, MongoDB (6X Partner of the Year), Quantum Metric (~60% of revenue influenced by GCP), and Tackle to break down what it actually takes to scale on Google Cloud Marketplace.

Reports

Deep-dive research and practical playbooks — benchmarks, frameworks, and templates you can apply to your marketplace GTM

Read our Reports

10 Playbooks & Insights to Use Now

State of Cloud Marketplace & Co-Sell Report 2025

Cloud GTM Leader Course

Unlock your Growth
in Cloud Marketplaces

Next cohort starts June 2

Join 5-weeks Cloud GTM Leader cohort course to accelerate your revenue on top cloud marketplaces with proven strategies. The course is taught by top alliance leaders with proven traction on cloud marketplaces.

Unlock co-sell, find your superpowers and get your share of the $900B cloud commits.

Enroll Now

300+ course alumni have rated 9 out of 10

You will be in trusted company

Cloud GTM Leader Course

Unlock your Growth
in Cloud Marketplaces

Next cohort starts June 2

Join 5-weeks Cloud GTM Leader cohort course to accelerate your revenue on top cloud marketplaces with proven strategies. The course is taught by top alliance leaders with proven traction on cloud marketplaces.

Unlock co-sell, find your superpowers and get your share of the $900B cloud commits.

Enroll Now

300+ course alumni have rated 9 out of 10

You will be in trusted company

Cloud GTM Leader Course

Unlock your Growth
in Cloud Marketplaces

Next cohort starts June 2

Join 5-weeks Cloud GTM Leader cohort course to accelerate your revenue on top cloud marketplaces with proven strategies. The course is taught by top alliance leaders with proven traction on cloud marketplaces.

Unlock co-sell, find your superpowers and get your share of the $900B cloud commits.

Enroll Now

300+ course alumni have rated 9 out of 10

You will be in trusted company

Join 5,000+ Cloud GTM leaders who Actually Drive Marketplace Revenue

Events & community for marketplace operators, founders and alliance leaders who grow together

Join 5,000+ Cloud GTM leaders who Actually Drive Marketplace Revenue

Events & community for marketplace operators, founders and alliance leaders who grow together

Join 5,000+ Cloud GTM leaders who Actually Drive Marketplace Revenue

Events & community for marketplace operators, founders and alliance leaders who grow together

Partner Insight

Partner Insight delivers data-driven cloud marketplace insights to 20,000+ alliance and GTM leaders following on LinkedIn and its newsletter

Its industry-recognized Cloud GTM Leader course has trained 300+ leaders from companies like Citrix, Wiz and GitLab, while its hyperscaler events attracted 1,000+ signups last year, creating the industry's most engaged marketplace community.

Partner Insight

Partner Insight delivers data-driven cloud marketplace insights to 20,000+ alliance and GTM leaders following on LinkedIn and its newsletter

Partner Insight

Partner Insight delivers data-driven cloud marketplace insights to 20,000+ alliance and GTM leaders following on LinkedIn and its newsletter

What Leaders Say

Trusted by analysts, hyperscalers, and top Cloud GTM operators

Cloud GTM Leader course is recognized by Jay McBain of Canalys among Top Education and Training Programs for Channel and Partnership professionals.

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Cloud GTM Leader course is recognized by Jay McBain of Canalys among Top Education and Training Programs for Channel and Partnership professionals.

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

Blown away by the response today. Loved every minute sharing the vision and hearing such valuable insights, feedback and learnings from bar-raising partners. Kudos Roman Kirsanov for pulling this off to such a high standard.

Lewis Howarth

WW Leader, AWS Marketplace Scale Adoption

Lewis Howarth

WW Leader, AWS Marketplace Scale Adoption

It was a pleasure to share the Next ’25 announcements with our partners in San Francisco! Big thanks to Roman Kirsanov for organizing a fantastic event.

Subhash Jawahrani

Head of Database & Analytics; Google Cloud Marketplace

It was a pleasure to share the Next ’25 announcements with our partners in San Francisco! Big thanks to Roman Kirsanov for organizing a fantastic event.

Subhash Jawahrani

Head of Database & Analytics; Google Cloud Marketplace

The Cloud GTM course gives access to key industry thought leaders who will share their real world experiences. This will help you decide what direction to take and how to prioritize.

Alex Balcanquall

Senior Director Marketplace Strategy & Operations

The Cloud GTM course gives access to key industry thought leaders who will share their real world experiences. This will help you decide what direction to take and how to prioritize.

Alex Balcanquall

Senior Director Marketplace Strategy & Operations

10 out of 10, I recommend the Cloud GTM Leadership Course to anyone looking to level up.

Yeva Roberts

VP, Strategic Alliances, North America

10 out of 10, I recommend the Cloud GTM Leadership Course to anyone looking to level up.

Yeva Roberts

VP, Strategic Alliances, North America

Thanks Roman Kirsanov for putting this great event together. It was great to talk about key insights from reinvent 2024 including GenAI competency, and new developments wrt AWS marketplace acceleration.

Vineet Anshuman

WW leader AWS Marketplace - Security & AI

Vineet Anshuman

WW leader AWS Marketplace - Security & AI

Cloud GTM Leader course is recognized by Jay McBain of Canalys among Top Education and Training Programs for Channel and Partnership professionals.

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems

The Cloud GTM course gives access to key industry thought leaders who will share their real world experiences. This will help you decide what direction to take and how to prioritize.

Alex Balcanquall

Senior Director Marketplace Strategy & Operations

Lewis Howarth

WW Leader, AWS Marketplace Scale Adoption

10 out of 10, I recommend the Cloud GTM Leadership Course to anyone looking to level up.

Yeva Roberts

VP, Strategic Alliances, North America

It was a pleasure to share the Next ’25 announcements with our partners in San Francisco! Big thanks to Roman Kirsanov for organizing a fantastic event.

Subhash Jawahrani

Head of Database & Analytics; Google Cloud Marketplace

Vineet Anshuman

WW leader AWS Marketplace - Security & AI

Events & Community

Connecting Cloud GTM, alliance and partnership leaders worldwide

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

Roman is a widely respected expert in Cloud GTM and partnerships, known for his data-driven approach. He has built hundreds of technology and distribution partnerships, led major partner-program turnarounds, and advised leading US and UK companies on GTM strategy.

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.

Insights on Linkedin

Presented by
Roman Kirsanov

CEO of Partner Insight

He is a Sloan Fellow (London & Columbia Business Schools), VC-backed founder, OnDeck Fellow, and a Founder Award winner from the LBS Institute of Innovation & Entrepreneurship.