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Cloud GTM Leader:  
Master Marketplaces
in Just 5 Weeks

Join us for a cohort-based course to unlock your growth in cloud marketplaces.

Gain in-depth insights from top experts who led Cloud GTM at companies like AWS, Microsoft, Google Cloud, Canalys, NetApp, Confluent, etc.

Upcoming Cohort: Starts on April 9th 2024
Reserve Your Spot: $499
Last Cohorts Give the Course Stellar  💜 9/10 Recommendation      

I would encourage anyone who is starting their Cloud Marketplace journey with AWS, Azure or Google to sign-up. The Cloud GTM course gives access to key industry thought leaders who will share their real world experiences. This will help you decide what direction to take and how to prioritize. 


Alex Balcanquall 

Senior Director, Marketplace Strategy & Operations at Cloud Software Group

Read his full insights

Fantastic experience over the past five weeks diving deep into the dynamic world of Cloud Hyperscaler marketplaces, where the exchange of ideas with Cloud GTM experts was invaluable.


Saket Kapoor

Director of Worldwide GTM Strategy, Citrix

Read his full insights

Luckily I found a series of sessions about cloud providers go-to-market that not only helps navigating the world of 🚀 hyperscalers marketplaces but also provides useful tips for anyone that is building or expanding a partner ecosystem.


Carlos Gonzalez

Head of Partnerships, AI Retailer Systems

frm. Google, Scandit

Read his full insights

Presented by Roman
Your cohort leader will be Roman, a widely respected expert in the partnership industry for his data-driven insights.

Your weekly sessions will feature 10+ of the industry's brightest minds, each bringing direct, impactful experiences from the world of hyperscalers. They'll share their in-depth insights and real-world examples.

Watch clips from our past speakers below. 
CEO - Partner Insight

Roman helped build hundreds of tech and distribution partnerships, turned around multiple large-scale partner programs and consulted top US and UK companies on their GTM strategies.

Sloan Fellow from London/Columbia Business Schools. OnDeck Founder Fellow. Founder Award  Winner,

LBS Institute of Innovation & Entrepreneurship
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Unlock YOUR Share of $341Bn Commits 
with Cloud Marketplaces  
Hyperscalers have accumulated $341 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain.

While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.

Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.

Ready to become an expert in Cloud GTM? Enroll in our course. 

What's on the Course Agenda

Crafting an actionable Marketplace Strategy: from business case and setting expectations to planning.

Creating internal buy-in from C-suite, aligning and enabling sales, marketing, etc.

Dissecting differences between marketplaces of Amazon Web Services (AWS), Microsoft Azure, Google Cloud and key SaaS platforms.

Building robust relationships with the clouds, finding your Superpowers and crafting a compelling 'Better Together' story.

Understanding listings, integration, and automations.

Mastering the art of Co-Selling - how to align and communicate with cloud sellers and 
enable your own sales teams.

Marketing in the clouds - maximizing your visibility among thousands of listings.
What You Can Expect
Beyond Learning - Joining Community
10 Weekly Live Expert Sessions 

Tuesday and Thursday morning (PST), delve deep into cloud marketplace insights with top experts who excel in it. Attend live for interactive engagement or catch up with recorded sessions later.
Weekly Masterminds & Q&A

Get your question answered by experts. Engage in peer-led discussions to deep-dive into the week’s topics and your specific challenges.
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Exclusive Community

You'll get access to our Cloud GTM Leader Slack community where you’ll meet others and continue learning and collaborating long after the course ends.
Ready to Unlock the Power
of Cloud Marketplaces?

Past Insights: Topics from Last Course's 10+ Sessions

Trends and Evolution of Cloud Marketplaces: Why Do They Grow 84% YoY?
Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems at Canalys

Building Effective Relationships with Google Cloud
Avanish Sahai, Board Member, frm CVP, ISV & Global Partner GTM at Google Cloud, frm Global VP at ServiceNow, Salesforce

Cloud GTM Alignment: Understanding the Incentives of Cloud Consumption

Bader Hamdan, Ecosystem Chief at Vectara; frm. Global Head, Strategic Technology, Google

Scaling Cloud Marketplaces: Becoming Partner of the Year and Strategies to Scale Cloud Marketplace GTM
Manik Rane, Head of Global Microsoft Alliance and Azure Marketplace, NetApp

Mastering AWS Growth: An Insider’s Guide to Amplifying Traction focusing on “Superpowers”
Brian Stavis, frm. Global Category Lead, Advertising & Marketing Technology - AWS Marketplace

AWS Cloud Marketplaces Tactics - Programs, Driving Revenue, Co-sell, and More
Daniel Roppert
, Head of Cloud & Tech Alliances - EMEA at Okta

Advanced Co-Sell Strategies and Tactics with Microsoft Azure - An Insider's Perspective 
Omar Abu Helal, Global Director, Cloud Marketplace Co-sell at Carve Partners; frm National Program Manager, Partner Co-Sell at Microsoft Canada
Showcase your expertise
Boost Credibility with our certificate.

Evidence of Mastery: Showcase your commitment to learning and your proficiency in Cloud Marketplaces.

Career Advancement: Strengthen your resume and LinkedIn profile, leading to new opportunities and connections.

Join a Growing Community: Become a part of Cloud GTM Leader community of experts in cloud marketplaces and GTM.

Watch clips from previous course sessions with top experts in the tech industry


Frequently asked questions

Enroll now or get in touch   

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