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Why cloud marketplaces is the future of GTM
Because they're sitting on $250+ billion of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain.
While many enterprises grapple with a cash crunch, they have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via the Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud services funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
The same benefits apply to AWS and Microsoft Cloud...
What's on the Course Agenda
Crafting an actionable Marketplace Strategy: from setting expectations to planning.
Dissecting differences between marketplaces of Amazon Web Services (AWS), Microsoft Azure, Google Cloud and key SaaS platforms.
Creating internal buy-in, business case and aligning with sales, marketing, etc.
Building robust relationships with the clouds and crafting a compelling 'Better Together' story.
Understanding listings, integration, and tooling.
Mastering the art of co-selling.
Marketing in the clouds - maximizing visibility in crowded spaces.
What You Can Expect
Beyond Learning - Building Connections
Weekly Live Expert Sessions
Every Tuesday morning (PST), delve deep into cloud marketplace insights with industry experts. Attend live for interactive engagement or catch up with recorded sessions later.
Weekly Q&A and masterminds
Get your question answered by experts. Engage in peer-led discussions to deep-dive into the week’s topics and your specific challenges.
Exclusive Community
You'll get 3-month access to our Slack where you’ll meet peers and continue learning long after the course ends. We're here to cultivate a dynamic learning experience and community.
Meet your guide in the clouds
Your cohort leader will be Roman, a top partnership opinion leaders, whose data-driven insight is widely respected in the partnership industry.
We're also teaming up with some of the industry's brightest minds who've had direct, impactful experiences with cloud platforms to share their knowledge. Expect great experts among our guest speakers.
Roman Kirsanov
CEO - Partner Insight
Roman helped build hundreds of tech and distribution partnerships, turned around multiple large-scale partner programs and consulted top US and UK companies on their GTM strategies.
Sloan Fellow from London/Columbia Business Schools. OnDeck Founder Fellow. Founder Award Winner,
LBS Institute of Innovation & Entrepreneurship
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FAQ
Frequently asked questions
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