Unlock your growth
in Cloud Marketplaces
Join 5-weeks Cloud GTM Leader cohort course
to accelerate your revenue on top cloud marketplaces with proven strategies and tactics.
Unlock co-sell, find your superpowers and get your share of the $419 Bn commits.
Join Cohort 11 (early bird): June 2025
200+ course alumni have rated 9 out of 10
Top Program for
Channel & Partnership
Cloud GTM Leader course is recognized
by Jay McBain of Canalys among Top Education and Training Programs for Channel and Partnership professionals.
Are you struggling
to grow in cloud marketplaces beyond
a few transactions?
Unsure how to create or refine your GTM strategy to get traction after listing on AWS, Azure, or GCP?
Have you got stuck in co-selling with cloud teams and getting their attention?
Do you find it hard to get your sales teams on board and enable them to maximize traction with clouds on each opportunity?
Finding it challenging to get your CXOs, Revenue, and other teams on board with Cloud GTM?
Do you struggle to stand out among thousands of products and deciding where to focus to create momentum?
Unlock YOUR Share
of $380Bn Commits with Cloud Marketplaces
Hyperscalers have accumulated $380 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.

Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
Ready to become an expert in Cloud GTM?
Enroll in our course.
Why our 200+ Alumni Alliance Leaders
💜 highly recommend it
The course is highly valuable for a company thinking about setting up their marketplace business, in the early stages or looking to mature and scale their efforts. The seasoned speakers have provided invaluable advice to avoid mistakes and accelerate this route to market.
​
​
Francesca Bowen
Global Vice President Cloud GTM
I would encourage anyone who is starting their Cloud Marketplace journey with AWS, Azure or Google to sign-up. The Cloud GTM course gives access to key industry thought leaders who will share their real world experiences. This will help you decide what direction to take and how to prioritize.
​
Alex Balcanquall
Senior Director Marketplace Strategy & Operations
10 out of 10, I recommend the Cloud GTM Leadership Course to anyone looking to level up. While hyperscalers continue to broaden the scope of marketplaces to be more inclusive to different types of partners, it’s great to have a supportive community like this that you can bounce ideas off of and validate what’s working/what’s not.
Yeva Roberts
VP, Strategic Alliances, North America
What's on the Course Agenda
Marketplace from 0 to 1 to 100: Crafting actionable strategies across your maturity stages.
​
Creating internal buy-in from C-suite, aligning with sales, marketing, product to maximize traction.
Creating KPIs, business case and 360 enablement - from setting expectations to planning to executing.
Dissecting differences between marketplaces of Amazon Web Services (AWS), Microsoft Azure, Google Cloud and key SaaS platforms.
Mastering the art of Co-Selling - how to get visibility, align and communicate with cloud sellers and connect with your own sales teams.
Building robust relationships with the clouds, finding your Superpowers and differentiating among thousands of listings.
Standing out and accelerating with smart co-marketing,
co-building strategies.
Understanding listings, integration, and automations.
What You Can Expect In-Depth Learning
in a Supportive Community
10 Weekly Live Expert Sessions
Twice a week 1h-long deep-dives into cloud marketplace strategies with top experts who excel in it. Attend live for interactive engagement or catch up with recorded sessions later.
Typically on Tuesday and Thursday morning (PT).
4 Weekly Masterminds & Q&A
Get your question answered by experts. Engage in peer-led discussions to deep-dive into the week’s topics and your specific challenges.
Exclusive Community
You'll get 12 months access to our Cloud GTM Leader Slack community where you’ll meet others and continue learning and collaborating long after the course ends.
Presented by Roman
Roman is Sloan Fellow from London/Columbia Business Schools; VC-backed Founder and OnDeck Fellow. He is Founder Award Winner from LBS Institute of Innovation & Entrepreneurship.
Your cohort leader will be Roman, a widely respected expert
in Cloud GTM and partnerships for his data-driven insights.

Your weekly sessions will feature 10+ of the industry's brightest minds, each bringing direct, impactful experiences from the world of hyperscalers. They'll share their in-depth insights and real-world examples. Watch clips from our past speakers below.
7 VP-level Mentors who will support
you and answer your questions
Recognized among Top Education and Training Programs for Channel
Rolf
Heimes
Ecosystem Leader, Public Sector at IBM
​
frm. VP at Talend, scaled partner-led revenue from $0 to $100M+ multiple times
Niall
Ruane
Head of AWS Alliance UK & I at Armakuni, frm. Enterprise Lead at AWS
Superpowers AWS,
Co-Sell
​
​
Jonathan
Kingsepp
Chief Revenue Officer, Invisory, frm. Tackle, OutSystems
Superpowers CxO Insights, Change Management
​
Daniel
Roppert
Channel & Alliances Leader - Central Europe at Wiz
​
Superpowers International GTM, Modern partner/channel ecosystems
Past Insights: Topics from
Last Course's 10+ Sessions
Marketplace from 1 to 100: Maturity Stages, Business Case, KPIs & Communicating with CxOs
Jonathan Kingsepp, CRO of Invisory, frm. Tackle &
Rolf Heimes, frm. Global VP of Channel and Alliances at Talend, x-Informatica, McAfee
GTM strategies to accelerate growth on Google Cloud. Latest GCP programs, co-selling and co-marketing best practices.
Subhash Jawahrani, Global Partner Lead - Data Analytics, Google Cloud Marketplace at Google Cloud
360 degree enablement for scaling Cloud GTM - supporting internal and hyperscaler teams
Kate Kwiatkowski, Sr. Director, Global AWS Alliance, JFrog
Strategic Positioning and Differentiation in Crowded Cloud Marketplaces. Cloud GTM in AI companies.
Aaron Verstraete, VP of Strategic Alliances, Forethought AI, frm. Head of Alliances at Zendesk. x-Box, MSFT
Trends and opportunities in Microsoft marketplace. Best practice in working with Partners (SIs, services, etc.)

Darren Sharpe, Microsoft Commercial Marketplace Lead - UK Services Partners
Tactical breakdown of setting up and scaling Co-Sell with Microsoft and AWS marketplaces. How to sell via to non-tech customer personas.
Mike Marzano, Head of Global Cloud Alliances at Contentsquare
Characteristics of a Successful Seller. Sales Integration or Common language
Rick Buijserd, Senior AWS Marketplace Development Manager EMEA
Generating CSP Sourced Opportunities: Strategies for kickstarting your traction with AWS; building and setting your Cloud GTM team for success.
Brian Laing, frm. VP of Strategic Alliances at Orca Security (AWS Global Security Partner of the Year '22)
$0 to $200K in revenue + 7M pipeline in 8 weeks: cracking the code of cloud marketplaces
"The more you lean in, the more they [hyperscalers] lean back with you," says James King, who recently launched on cloud marketplaces. The results are impressive.
But here's the twist: James' initial pitch to launch on marketplaces was shot down by his board. Why? Lack of concrete data and a clear business case.
This is where expert knowledge and the community become your superpower. James credited our experts and community support for his success.
Watch our conversation.
James King
Director of Alliances & Strategic Partnerships
Watch clips from previous course sessions with top experts in the tech industry
What our 200+ Alumni are saying ...
Cloud marketplaces are complex and continually changing. This course offers a wide variety of speakers and topics to address this complexity and specifically create strategies to drive value for your company’s partnership, no matter how large or small. 

Due to these continuous changes and complexities, I don’t believe you can ever become a “Cloud GTM Expert”, but this course certainly gets you closer.
Jordan Spiers
VP of Strategic Alliances, Cloudaware
The concept of "marketplace maturity" has significantly influenced my approach to marketplace strategy. 
Additionally, the hyperscaler activation strategy has been invaluable. By addressing questions such as "What aspects to consider" and "KPIs to monitor," we've been able to effectively guide our GTM strategy through various stages, from market alignment to transaction support and scaling.
Svetlana Grill
Head of Google Cloud ML/ AI Department, EPAM
Cloud GTM Leader course was quite valuable for me. 
Several experts repeated roughly the same handful of best practices for success, while adding their own valuable POV and experiences which are quite valuable when developing a strategy for this space. Many ISV leaders are currently charting their course for this significant shift, and the value of learning - even for this long-time channel veteran was both validating and insightful as we enter into yet another sea change in the partner ecosystem.
David Forsch
WW Sr. Partner Account Manager - Distributors at GitLab
This course is 100% essential for anyone starting on this journey. Even for those who are already there, they should take this course. I wish I’d been able to do this a year ago - it’d have saved me a lot of stress and given me a much clearer direction. Also there is a whole community that has been accessed, which is absolutely priceless.
James King
Director of Alliances & Strategic Partnerships,
Redgate Software
Luckily I found a series of sessions about cloud providers go-to-market that not only helps navigating the world of 🚀 hyperscalers marketplaces but also provides useful tips for anyone that is building or expanding a partner ecosystem.
Carlos Gonzalez
Head of Partnerships, Toradex frm. Google
Cloud GTM Leader course has reassured me that many people face the same challenges and given me a ton of content to take advantage of the marketplaces.
Our key insight is that the marketplace alone isn't enough for driving sales – you need to combine it with a sales and marketing. In hindsight, we were naïve to think that if we built it and put it on the marketplace, they would come and buy it.
Rodney Joyce
Managing Director, CloudMonitor
Showcase your expertise
Boost Credibility with our certificate.
Evidence of Mastery: Showcase your commitment to learning from the top experts and your in Cloud Marketplaces.

Career Advancement: Strengthen your resume and LinkedIn profile, leading to new opportunities and connections.
Join a Growing Community: Become a part of Cloud GTM Leader community of experts in cloud marketplaces and GTM.
How much does it cost?
For context, you could spend months or even years trying different strategies and paying $10,000 or more for expensive consulting or products that cover 1% of what you’ll learn in the course.
So that’s one way of putting our pricing into context.
CLOUD GTM LEADER COURSE:
$599
One-time fee
10+ in-depth 1-hour long workshops with top alliance leaders
4 Masterminds with Mentors and your cohort members to brainstorm and get your questions answered
Slack community lifetime access for support, networking and answer your questions
Sessions from top cloud teams who will share latest insights answer your question
Bonus 5 Cloud GTM Step-by-Step Frameworks
Bonus breakdown of key Marketplace Trends
Bonus KPI matrix
Sessions from top cloud teams who will share latest insights answer your question