top of page

Cloud GTM Leader: 
Partner with Channel for Marketplace Growth

Join our 3-week cohort course to master the playbooks used by leading software companies to accelerate Cloud GTM through channels.

Discover the strategies and in-depth insights from best experts and hyperscalers that help ISVs unlock marketplace growth with partners. Collaborate and tackle your challenges with top alliance leaders.

Cohort Begins: May 15th
Exclusive Offer: Limited seats at $299
100+ Leaders Trained in Our Courses 
Rated Stellar 💜 9/10         

I would encourage anyone who is starting their Cloud Marketplace journey with AWS, Azure or Google to sign-up. The Cloud GTM course gives access to key industry thought leaders who will share their real world experiences. This will help you decide what direction to take and how to prioritize. 


Alex Balcanquall 

Senior Director, Marketplace Strategy & Operations at Cloud Software Group

Read his full insights

Fantastic experience over the past five weeks diving deep into the dynamic world of Cloud Hyperscaler marketplaces, where the exchange of ideas with Cloud GTM experts was invaluable.


Saket Kapoor

Director of Worldwide GTM Strategy, Citrix

Read his full insights

Luckily I found a series of sessions about cloud providers go-to-market that not only helps navigating the world of 🚀 hyperscalers marketplaces but also provides useful tips for anyone that is building or expanding a partner ecosystem.


Carlos Gonzalez

Head of Partnerships, AI Retailer Systems

frm. Google, Scandit

Read his full insights

Presented by Roman
Your cohort leader will be Roman Kirsanov, a widely respected expert in the partnership industry for his data-driven insights.

Your weekly sessions will feature 6+ of the industry's brightest minds, each bringing direct, impactful experiences from the world of hyperscalers. They'll share their in-depth insights and real-world examples.

Watch clips from our previous cohorts below. 
CEO - Partner Insight

Roman helped build hundreds of tech and distribution partnerships, turned around multiple large-scale partner programs and consulted top US and UK companies on their GTM strategies.

Sloan Fellow from London/Columbia Business Schools. OnDeck Founder Fellow. Founder Award  Winner,

LBS Institute of Innovation & Entrepreneurship
Roman_headshot_best (1).png
Unlock YOUR Share of $341Bn Commits 
with Cloud GTM and Channel Partners  
Hyperscalers have accumulated $341 billions of committed spend 💰 from customers. This spend could be directed to buying your software if they purchase it via AWS or Microsoft Cloud or Google Cloud marketplaces.

We know nuances of getting traction in Cloud marketplaces, because we taught 100+ alliance leaders in our Marketplace Mastery course.

Top experts believe that 2024 will be the year of Channel Partners in cloud marketplaces.

But how exactly do partners fit into Cloud GTM? 

Where do they have an edge, and how can ISVs leverage them to unlock marketplace growth?

Learn insights from top ISVs, SIs, Service Partners distributors and more in our interactive course.  

Ready to Accelerate Cloud GTM with Channel? Enroll now.

What's on the Course Agenda

Understanding Cloud Marketplace Channel Trends and Dynamics
Learn Channel Partners' roles and impact on Cloud GTM - SIs, VARs, MSPs, etc.

Winning Partner Characteristics

Identify key attributes and cultivate successful partners to accelerate your Cloud GTM.

Maximizing Partnership Programs
Master the CPPO and MPO programs to enhance your market presence and profitability.

Leveraging Service Partners
Dive into the growing influence of Service Partners in Cloud GTM and how to engage them.

Scaling with Distributors
Learn how distributors can become your scaling partners in AWS and Azure Marketplaces.

What You Can Expect
Beyond Learning - Joining Community
Six Weekly Live Expert Sessions 

Tuesday and Thursday morning (PT), deep dives into cloud marketplace insights with top experts who excel in it. Attend live for interactive engagement or catch up with recorded sessions later.
Three Masterminds & Q&A

Get your question answered by experts. Engage in peer-led discussions to deep-dive into and brainstorm your specific challenges.
cooperation 1.png
Exclusive Community

You'll get access to our Cloud GTM Leader Slack community where you’ll meet others and continue learning and collaborating long after the course ends.
Ready to Unlock the Channel 
in Cloud Marketplaces?

You will learn Insights from: 
Previous Speakers & Mentors 

Our Course Speakers and Mentors include widely recognized industry leaders with decades of experience in leading software partnerships and teaching others how to leverage Cloud GTM.

Darren Sharpe, Microsoft Commercial Marketplace Lead - UK Services Partners
Rolf Heimes, frm. Global VP of Channel and Alliances at Talend, x-Informatica, McAfee
Jonathan Kingsepp, CRO of Invisory, frm. Tackle, Pivotal Software, OutSystems

Alex Balcanquall, Senior Director, Marketplace Strategy & Operations in Cloud Software Group
Niall Ruane, Managing Director, Flywheel Consulting, frm. Enterprise Client Manager at AWS

... and many others exceptional speakers.

Curriculum (indicative)

May 15, 9-10AM PT 
Course kick off. Cloud Marketplace Channel Trends & Meet the Cohort

May 16, 9-10AM PT
Darren Sharpe, Microsoft Commercial Marketplace Lead - UK Services Partners
Opportunity and best practice in working with channel partners in Microsoft marketplace.

May 21, 9-10AM PT Speaker session 
May 22, 9-10AM PT Masterminds (optional)
May 23, 9-10AM PT Speaker session  

May 28, 9-10AM PT Speaker session 

May 29, 9-10AM PT Masterminds (optional)
May 30, 9-10AM PT Speaker session

June 4
, 9-10AM PT Speaker session & Course wrap up 
Showcase your expertise
Boost Credibility with our certificate.

Evidence of Mastery: Showcase your commitment to learning and your proficiency in Cloud Marketplaces.

Career Advancement: Strengthen your resume and LinkedIn profile, leading to new opportunities and connections.

Join a Growing Community: Become a part of Cloud GTM Leader community of experts in cloud marketplaces and GTM.
Cloud_GTM_Cert_Frank Della Rosa.png

Watch clips from course sessions & events
with top experts in the tech industry


Frequently asked questions

Who is this course for?

This course is designed for alliance managers and leaders who aim to deepen their understanding of Cloud GTM strategies through channel partners.

If you're seeking to amplify your impact in cloud marketplaces, craft effective GTM strategies, and drive substantial revenue by overlaying channel on cloud marketplaces, this course is for you.

While our primary focus is on SaaS companies (ISVs) that utilize cloud marketplaces for scaling, cohort members from CSPs have also found the course very insightful.

Are there any prerequisites for this course?

The primary prerequisite for this course is a foundational understanding of cloud marketplaces and SaaS business models. While prior experience in cloud marketplaces and partnerships is beneficial, it is not absolutely mandatory.

Commitment to applying Cloud GTM and partnership frameworks to your organization are more important requirements.

Finally Roman’s ability to simplify complexity will help everyone to find value.

What's the course curriculum & schedule?

Please refer to the Course Agenda and the indicative schedule above.

Tuesday and Thursday 9-10 AM PT - 1h-long deep dives into cloud marketplace insights with top experts who excel in it. You can attend live for interactive engagement or catch up with recorded sessions later.

Wednesday 9-10 AM PST - 1h long collaborative brainstorming, Q&A and sharing best practices with mentors and other students.

The detailed curriculum and information about the speakers will be shared with course participants before the course starts.

What is the time commitment?

Course Commitment: On average, allocate 2-3 hours/week or 6-10 hours for the 3 week course. How much you engage is entirely your choice. Our design lets you pick activities aligning with your goals and schedule.

How interactive is the course?

While our speakers present on specific topics. all our sessions are highly interactive. You'll have a chance to ask your questions in-person via Zoom. 

Designed for creating community and engagement, the course also offers group masterminds and Q&As, and an exclusive Slack community. This isn’t passive experience; it's an interactive learning with industry peers and leading experts guiding the way.

Are sessions recorded?

Yes, our speaker sessions are recorded for your asynchronous access. We don't record m
asterminds to ensure in-depth discussions remain fully confidential.

When the next cohort starts?

Next cohort starts on May 15th and will last 3 weeks until June 4th. Your learning journey may continue long after in the growing Cloud GTM Leader Slack community, events and beyond.  


Please refer to the price listed in the top of the page. 

Enroll now or get in touch   

bottom of page