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10 Playbooks & Insights to Use Now
Cloud GTM Quarterly: Q3 2025
We analyzed $469B in cloud commits last quarter. Sifted through hundreds of earnings calls. Distilled insights from 300+ alliance leaders at our events.
The result? 150+ pages of analysis now compressed into 10 Playbooks and Insights that actually drove marketplace revenue in Q3.
This isn't theory. It's what companies like JFrog, DocuSign, and Contentsquare did to win on cloud marketplaces.
What you'll find inside
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Market Intelligence: $469B in cloud commits analyzed; which software categories grew while others shrank:
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The visibility multiplier: AWS's AI now gives partners with specializations 15X more co-sell matches than those without
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Microsoft seller’s checklist: what AEs actually champion in co-sell
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JFrog’s value storytelling playbook: a copyable structure for first-call co-sell that lands.
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AI agent opportunity: 62% of enterprises prefer partners to build agents for them — a $450B market taking shape
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The waste-to-revenue play: Up to 30% of enterprise cloud spending sits underutilized; here's how to redirect it through marketplace
Why you should read this report
Most teams are listed on cloud marketplaces. Few are turning listings into scalable revenue. The gap isn't awareness—it's execution.
How leading companies structure their co-sell motions
What the data actually says. $469B in commits analyzed. Where budget shifted—and why.
Playbooks that moved revenue. AWS's 15X visibility multiplier. Microsoft seller checklists. Storytelling frameworks
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