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$8.7Bn Revenue Engine: How ServiceNow Masters Cloud GTM
Bill McDermott , ServiceNow's CEO, doesn't mince words when it comes to hyperscalers: "We integrate with all of them."๐ This partnership...


Cloud Co-Sell Secrets: Rethinking Partner Sourced Revenue
Is Partner Sourced Revenue the ๐ Holy Grail, or are we missing the bigger picture with hyperscalers? As Cloud GTM evolves, a crucial...


Dynatrace: Driving ARR with GSIs and Hyperscalers
โPartners influence more than 2/3 of our ARR ''- stresses CEO of Dynatrace, with ARR surpassing $1.5Bn. What's their strategy to ๐ฏ drive...


How DigitalOcean is Scaling its Cloud Marketplace
At DigitalOcean, with >640K users, the focus is on ๐งฐ simplifying cloud for developers and startups, while steering clear of direct...


Keynote at AWS Tech Partner Deep MP Co-Sell Day
It was my great pleasure to deliver a ๐ keynote at the AWS Tech Partner Deep MP Co-Sell Day alongside Lewis Howarth this past Friday. My...


Freshworks: PLG + Partnerships + Cloud: A Powerful GTM Mix
Can PLG, partnerships and cloud marketplaces not only coexist, but reinforce each other? ๐ฏ Freshworks' transition from a PLG model to...


Cloud Marketplaces are Changing the Game
Nima Badiey, explained in our Cloud GTM Leader course how Marketplaces are ๐ฝChanging the Game, drawing from his incredible experience in...


Niall Ruane: Mentor Insights - Cloud GTM Leader Course
Meet Niall Ruane, a brilliant mentor in our Cloud GTM Leader course, whose ๐ superpowers are Co-Sell & AWS. With a 25-year career...


Elastic's Winning Playbook with AWS, Azure and GCP
Elastic Cloud's impressive ๐ 31% YoY growth, outpacing the company's other products ~3X, is a showcase of the power of strategic...


From 0 to Marketplace Partner of the Year in Months
Nadav Tzuker from Wiz, a 2X winner of the ๐ AWS Marketplace Partner of the Year award, recently shared his insights in our Cloud GTM...
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