From of our workshop on ⚡️ 8 key partnerships types to accelerate growth in SaaS.
Thanks to Daniel Stefanic, who lead partnerships in Atlassian, Symantec and Easy Agile for sharing his insights.
1️⃣ Marketplaces (SaaS apps and platforms)
Expertise Low
Geographical Reach 🔺 High
Training Investment Low
Internal Investment 🔺 High
Software Margin 🔺 30%
2️⃣ Technology #Alliances
Expertise Low
Geographical Reach 🔺 High
Training Investment Low
Internal Investment 🔺 High
Software Margin 0-30%*
3️⃣ Value Added Resellers
Expertise 🔺 Mid-High
Geographical Reach Low-Mid
Training Investment 🔺 Mid-High
Internal Investment 🔺 High
Software Margin 15-30%
4️⃣ Consulting Partners
Expertise 🔺 High
Geographical Reach 🔺 High
Training Investment 🔺 High
Internal Investment 🔺 High
Software Margin 🔺 30%
5️⃣ System Integrators
Expertise Mid-High
Geographical Reach 🔺 High
Training Investment 🔺 High
Internal Investment Mid
Software Margin 🔺 30%
6️⃣ Distribution Partners
Expertise Low
Geographical Reach Low-Mid
Training Investment Low
Internal Investment Low
Software Margin 5-10%
7️⃣ Software Licensing Partners
Expertise Low-Mid
Geographical Reach Low-Mid
Training Investment Low
Internal Investment Low
Software Margin 5-20%
8️⃣ Telcos
Expertise Low-Mid
Geographical Reach Low-Mid
Training Investment Low
Internal Investment Mid
Software Margin 30%
Read/watch full 50 min workshop with comments & Q&A