top of page

Cheat Sheet on 8 key partnerships types to accelerate growth in SaaS

  • Feb 23, 2023
  • 1 min read

Thanks to Daniel Stefanic, who lead partnerships in Atlassian, Symantec and Easy Agile for sharing his insights.





1️⃣ Marketplaces (SaaS apps and platforms)


Expertise Low

Geographical Reach 🔺 High

Training Investment Low

Internal Investment 🔺 High

Software Margin 🔺 30%



2️⃣ Technology #Alliances


Expertise Low

Geographical Reach 🔺 High

Training Investment Low

Internal Investment 🔺 High

Software Margin 0-30%*



3️⃣ Value Added Resellers


Expertise 🔺 Mid-High

Geographical Reach Low-Mid

Training Investment 🔺 Mid-High

Internal Investment 🔺 High

Software Margin 15-30%



4️⃣ Consulting Partners


Expertise 🔺 High

Geographical Reach 🔺 High

Training Investment 🔺 High

Internal Investment 🔺 High

Software Margin 🔺 30%



5️⃣ System Integrators


Expertise Mid-High

Geographical Reach 🔺 High

Training Investment 🔺 High

Internal Investment Mid

Software Margin 🔺 30%



6️⃣ Distribution Partners


Expertise Low

Geographical Reach Low-Mid

Training Investment Low

Internal Investment Low

Software Margin 5-10%



7️⃣ Software Licensing Partners


Expertise Low-Mid

Geographical Reach Low-Mid

Training Investment Low

Internal Investment Low

Software Margin 5-20%


8️⃣ Telcos


Expertise Low-Mid

Geographical Reach Low-Mid

Training Investment Low

Internal Investment Mid

Software Margin 30%




 
 
 

Comments


bottom of page