Companies that invest more in intangibles, like #partnerships, grow revenues ⚡️ 6.7X faster, regardless of the sector.
According to the same McKinsey research, executives put the importance of partnerships on par with human capital and following the brand and ability to innovate.
💰 Why do more executives now consider partnerships a “relational capital” and invest more in it?
Forming ecosystems with partners is another way to build capabilities and expand offerings more quickly,
💜 While simultaneously:
enhance customer experience,
and create innovation opportunities across the #ecosystem
💎 This creates value along two dimensions:
It allows participants to consolidate a range of customers, often across sectors,
It helps to optimize customer touchpoints, increasing their number or provided value (both B2C and B2B).
Source: McKinsey & Company