Delighted to spotlight Svetlana Grill, an alumna of our course, who explained why it's essential to 📊 explore multiple marketplaces, learn the "marketplace maturity" framework, and harness the hyperscaler activation strategies for growth.
Svetlana is Certified Google Cloud Platform architect with 16+ years of technical and leadership experience. She leads the ML/AI GCP practice in North America at EPAM Systems, driving client engagement, building partnerships with Google, and fostering business development opportunities.
EPAM Systems, a global leader in software engineering, digital platform, and product design services, reported >$4.5Bn in revenue in 2023. It has been recognized four times as the Top IT Services Company on Fortune's 100 Fastest Growing Companies list.
💡 Svetlana advises:
"In the realm of cloud marketplaces, I've learned the value of not tying yourself to a single platform. Explore multiple marketplaces that cater to your target audience and offer the best fit for your solution. By diversifying your presence, you open new avenues for growth.
🎯 Insight from the Course
The concept of "marketplace maturity" has significantly influenced my approach to marketplace strategy. I've gained a newfound appreciation for the importance of continuous improvement and innovation.
By embracing this mindset, we can stay ahead of the curve and adapt to the evolving marketplace landscape.
Additionally, the hyperscaler activation strategy has been invaluable. By addressing questions such as "What aspects to consider" and "KPIs to monitor," we've been able to effectively guide our Go-To-Market strategy through various stages, from market alignment to transaction support and scaling.
🗽 Major Insight
The end-user experience is paramount in cloud marketplaces. Customers prioritize seamless purchasing, deployment, and support.
By focusing on delivering an exceptional user experience, and building IVNs we can differentiate our offering and increase customer adoption.
📈 Untapped Opportunities for Partnership Leaders
Collaborating with cloud service providers (CSPs) and system integrators (SIs) has proven to be a major growth catalyst. CSPs offer reach and technical expertise, while SIs provide industry knowledge and connection. By forging strategic partnerships, we can enhance our solution's value proposition and expand our market share."
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📈 Accelerate your Growth in Cloud Marketplaces
Transform your marketplace strategy with first-hand insights from Cloud GTM leaders in our 5-week cohort course. Learn in a community of great alliance leaders. Join 100+ alums from companies like GitLab, Darktrace, IDC and others.
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