Excited to share 💎a few gems from the recent session with amazing Cloud GTM leader Rolf Heimes in our Cloud Marketplaces: From Foundation to Advanced course.
With an outstanding track record spanning Talend, CA Technologies, McAfee, and Informatica, Rolf has been at the helm of top partnerships programs, including leading alliances with cloud marketplaces on a global scale.
In this session, Rolf took us through the ‘Zero to One’ journey of cloud marketplaces.
Ever wondered how to understand the nuanced approaches of different hyperscalers and align with the one that amplifies your reach and impact?
Rolf unpacked this for us.
💡 Rolf emphasizes that nobody wakes up thinking they'll buy software. They wake up with a problem that needs a solution. And hyperscalers, they play a pivotal role in curating those solution stacks – it’s about technologies that seamlessly work together to address complex challenges.
He warns, though, that tossing your solution on a marketplace and waiting won’t cut it. The strategy, alignment, and nuanced approach are crucial. Every choice, from selecting the right hyperscaler to aligning go-to-market motions and defining precise metrics and KPIs, is pivotal.
Does it resonate with your experience too?
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