Tech Partnerships Disconnect: Only 1/3 of Enterprises Have Partners Aligned with Their Transformation Goals. 👉👈
This is about to change.
A new KPMG survey reveals a major gap between enterprise transformation goals and their current tech partnerships:
88% of enterprises are now juggling multiple major transformation programs simultaneously.
Yet, a mere 1/3 feel their tech partner ecosystems are strongly aligned with their goals.
KPMG's March 2024 global transformation survey, which included 480 senior leaders (CXOs, VPs, etc.) and 1,600 line leaders from enterprises with >$500 million in ARR, unveils a major shift in how companies approach technological advancement.
The insight? Partnerships are no longer optional—they're mission-critical.
📊 Key survey findings
Alliances are becoming increasingly important
Build-or-buy approach to keeping pace with latest technologies becomes outdated
Fewer and fewer companies can organically create or acquire the business capabilities, technology or talent they urgently need
âš¡ Why this sudden urgency to rethink their current partner ecosystems?
Constrained capital
Demand for new digital capabilities
Fundamental business model changes
🎯 What Senior Leaders Plan to Do
Invest Less in Building or Buying Technology, shifting away from heavy capital investments.
Invest More in Partnerships, Emphasizing collaboration to access required capabilities.
Establish Performance-Based Models, sharing rewards with partners if they deliver results.
✨ Key Partners: From Cloud to AI
The survey found that enterprises currently engage most with cloud and core infrastructure partners.
However, in three years, they expect the highest engagement with partners in data analytics and intelligence enablement (AI, LLM, and ML).
🎯 What This Means for Those in Partnerships
Shift in Investment:
Leaders are moving away from building or buying technology to investing in partnerships, indicating a significant shift towards collaboration and leveraging external expertise.
Re-evaluation of Partnerships:
Two-thirds of enterprises are re-evaluating their tech partnerships. This presents a prime opportunity for new partnerships and alliances to fill gaps in capabilities and technological needs.
Need for More Partnerships:
Companies recognize the necessity of expanding their current partner ecosystems. This is driven by the need for speed, innovation, and staying competitive in a rapidly evolving market.
For those navigating the complex cloud and AI partnerships, this survey highlights the growing importance of aligning your offerings with enterprise transformation goals.
As enterprises continue to seek agility and technological advancement, being a strategic partner can place you at the forefront of their innovation journeys.
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