Unlock Your Superpowers with Hyperscalers

In the complex partnership landscape, 🏆 hyperscalers stand in a league of their own. Brian Stavis, from Amazon Web Services (AWS) Marketplace Category and Partner Lead, explained how to find your superpowers to accelerate growth on cloud marketplaces.

Each partnership, like a plant in a garden, requires a distinct blend of attention and resources. For hyperscalers, the stakes are even higher, given that thousands of partners vying for their attention.

💡 “Your ISV partnerships, your reseller partnerships, your consulting partners, your MSPs, not the same… your hyperscaler partnerships are very different because of the type of resources, programs, scale, and magnitude they can provide to your business.” Brian shared.

Watch the clip from our Cloud GTM Leader course session, where we dived into:

✔️ Hyperscalers vs other partnership types

✔️ Identifying and leaning into your superpowers to accelerate growth in cloud marketplaces

✔️ How to align your internal teams with hyperscaler teams

To rise above the noise, you need to develop a ‘superpower’, as Brian puts it. Listen to your customers, align with the hyperscaler’s roadmap, and build expertise in specific areas. Craft go-to-market strategies that not only echo your strengths but also resonate with the hyperscaler's objectives.

How do you use your strengths to carve out a niche in crowded cloud marketplaces?

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