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5 Co-Sell Strategies to Drive
$1M+ Cloud Marketplace
Growth

FREE ONLINE WORKSHOP
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May 28, 2025
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9-10am PT
Many companies think they’re co-selling—but they’re not. Learn how top performers turn marketplaces into $1M+ growth engines.
After helping 200+ alliance leaders scale their marketplace revenue, one pattern emerged crystal clear: Success in 2025's $439Bn marketplace opportunity isn't about listing more products—it's about fundamental shifts in approach.

Proven Strategies

This isn't theory—you'll get actionable frameworks from our Cloud GTM Leader course, which has helped 200+ alliance leaders scale their marketplace revenue growth.

2025 Opportunity

Learn how to tap into $439Bn of enterprise cloud commits strategically.
We'll share real examples, specific tactics, and pitfalls to avoid in cloud marketplaces.
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Opportunity
Mindset

❌ "Let's wait for cloud sellers to bring us deals"
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✅ "How can we tap into $439Bn of enterprise cloud commits using marketplaces?"
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Go-To-Market
Strategy

❌ "Let's list everything and see what sticks"

✅ How do we validate our best products first and create compelling better-together?
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Internal Alignment
& Activation

❌ "Why won't our sales teams use marketplace more?"

✅ "How do we identify and nurture our internal marketplace champions?"
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Co-Sell
Excellence

❌ "How do we get more visibility with cloud sellers?"

✅ "How do we make our product/solution essential to cloud-customer conversations?”
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Growth
Acceleration

❌ "How do we find new deals only?"

✅ "How do we leverage renewals to get larger upsell, close faster & create momentum?"

In This 60-Minute Workshop, You'll Discover:

  • Key trends reshaping Cloud GTM for ISVs and partners in 2025
  • Frameworks that helped one of alliance leaders generate $200K+ revenue and $7M pipeline within 8 weeks of listings
  • How top performers are capturing enterprise cloud commits strategically instead of pursuing random deals
  • Proven strategies to make your product essential to cloud-customer conversations
  • Real examples of companies transforming marketplace results through these mindset shifts
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Presented by Roman

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Roman is Sloan Fellow from London/Columbia Business Schools; VC-backed Founder and OnDeck Fellow. He is Founder Award Winner from LBS Institute of Innovation & Entrepreneurship.
Roman, a widely respected expert in Cloud GTM and partnerships for his data-driven insights.

He helped build hundreds of tech and distribution partnerships, turned around multiple large-scale partner programs and consulted top US and UK companies on their GTM strategies.

This free workshop continues our programming, leading to Cohort 11 of our Cloud GTM Leader course starting June 3rd

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*Partner Insight estimates, details in the cloud commits tracker 

Unlock YOUR Share
of $439Bn Commits with Cloud Marketplaces

Hyperscalers have accumulated $380 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services.
Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.


Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
More in Partner Insight cloud commits tracker.

Master Marketplaces with our 5-week cohort course starting on June 3rd

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