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FREE ONLINE WORKSHOP
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Jan 12, 2026
9-10am PT
Recent AWS re:Invent + Microsoft Ignite made it clear: marketplaces are the key revenue driver for enterprise software.
AWS cited 4–5X larger deals and up to 40% net-new customers. Microsoft highlighted a $6.26 marketplace partner multiplier. 
The $2B Marketplace Club is forming fast - with Datadog among the elite selling billions via marketplaces. 
Join us to get the 2026 Cloud GTM growth playbook.

Inside $2B Club: 5 Marketplace Signals Winners Use to Win 2026

Proven Strategies

We’ll break down the 2025 signals that separate Marketplace winners — turning them in 2026 plan.
Laura Ripans (Datadog) will bring a top operator lens on scaling cloud alliances while staying focused on customer outcomes.

$MM Opportunity

The marketpalce bar is moving fast: $1B was the headline, now $2B in revenue is the top benchmark.
You’ll learn the patterns winners are using to turn Marketplace into a repeatable growth engine.

Learn transformations from top operators

Laura Ripans, Senior Director, Global Cloud Alliances at Datadog has built one of the most successful cloud alliance programs in the industry and has been recognized five times in CRN’s Women of the Channel.

She brings a multi-cloud perspective on building durable relationships with Microsoft and other hyperscalers — while keeping GTM anchored to customer outcomes.

Context for this workshop: Datadog recently crossed $2B in AWS Marketplace sales, making it one of the standout members of the “$2B Marketplace Club.”
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Co-Sell Panel
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5 breakthrough signals from 2025

The 5 Marketplace GTM signals that reshaped the marketplace strategies & benchmarks — and what they mean for your 2026 plan
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Go-To-Market and Co-Sell strategies

What separates “we have a listing” from a motion the field runs with. Practical shifts that drive traction
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Inside the $2B Club (operator lens)

$2B club perspective on scaling alliances in a multi-cloud world — and keeping GTM focused on outcomes (not activities).
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Live case studies breakdown

We’ll deconstruct a few real-world patterns behind the $2B club and other top Marketplace performers.
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Your 2026 blueprint

A practical steps to move from insights → execution (and avoid the common traps that stall teams).

In This 60-Minute Workshop, You'll Discover:

  • Why recent re:Invent + Ignite signaled a clear shift toward Marketplace-first buying
  • The 5 winning signals from 2025 that shape GTM strategy for 2026
  • The difference between teams that scale vs. teams that plateau on Marketplace
  • The operating model behind durable hyperscaler relationships — outcomes > activities (Laura’s operator lens)
  • Practical strategies you can include in your 2026 plan
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Presented by Roman

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Roman, a widely respected expert in Cloud GTM and partnerships for his data-driven insights.
He helped build hundreds of tech and distribution partnerships, turned around multiple partner programs and consulted top public and private US and global companies on their GTM strategies.
Roman is Sloan Fellow from London/Columbia Business Schools; VC-backed Founder and OnDeck Fellow. He is Founder Award Winner from LBS Institute of Innovation & Entrepreneurship.

This free workshop starts our 2026 programming, leading to Cohort 14 of our Cloud GTM Leader course starting January 20 th

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*Partner Insight estimates, details in the cloud commits tracker 

Unlock YOUR Share
of $531B Commits with Cloud Marketplaces

Hyperscalers have accumulated $531 billions of committed spend 💰 from their customers - spend that could be directed to buying your software.
Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.


Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Microsoft or Google Cloud marketplace, their spend goes towards these commitments (conditions apply).

💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
More in Partner Insight cloud commits tracker.

Master Marketplaces with our 5-week cohort course starting on January 20th

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