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26% of sales in SaaS are now partner-led

As 80% of SaaS companies have transformed their go-to-market strategy in recent years, an intriguing pattern emerges: 📈 the rise of #channel partner-led sales.


EY surveyed 500 senior executives, unveiling crucial insights:





Reliance on channel partners 🔺

High-touch direct sales 🔻 as they evolve towards low-touch sales motions


📊 26% of sales now stem from partner-led activities


"Portfolio of channel partners can help reach a broader ecosystem of agents, VARs, MSPs, integrators and #marketplaces' - creating opportunities for #growth.



💡 This shift is expected to only grow, as companies have to prioritize sales efficiency over growth and partner can help them scale cost efficiently.



Source: EY research

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