As 80% of SaaS companies have transformed their go-to-market strategy in recent years, an intriguing pattern emerges: 📈 the rise of #channel partner-led sales.
EY surveyed 500 senior executives, unveiling crucial insights:
Reliance on channel partners 🔺
High-touch direct sales 🔻 as they evolve towards low-touch sales motions
📊 26% of sales now stem from partner-led activities
"Portfolio of channel partners can help reach a broader ecosystem of agents, VARs, MSPs, integrators and #marketplaces' - creating opportunities for #growth.
💡 This shift is expected to only grow, as companies have to prioritize sales efficiency over growth and partner can help them scale cost efficiently.
For a deeper analysis, explore "How Partner-Led Strategies Drive Sales Efficiency and Expansion in SaaS"
Source: EY research