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4 ways to measure success ๐Ÿ† in #partnerships

How to measure success ๐Ÿ† in #partnerships is always a top of mind question. And while the tech industry is rapidly evolving, this old playbook still contains a lot of insights.


You can adjust this to your business, but here is what we typically see in the field.






๐Ÿ’ฐ ๐Ÿ˜Š Companies typically start with lagging indicators


โœ”๏ธ Assess partner-led revenue

Absolute number, actual vs forecast, performance b/w partners


โœ”๏ธ Then evaluate partnershipโ€™s influence on customer satisfaction

Often higher stickiness/retention could be MUCH more valuable than additional revenue short term



๐Ÿ’ฏ Then they track leading indicators


โœ”๏ธ Operational KPIs - thatโ€™s why itโ€™s a good idea to agree on them with your partners in the first place


Events/webinars conducted, joint marketing campaigns launched

SDR trained, joint sales calls held

Integration progress, API calls, etc.


โœ”๏ธ And finally review partner satisfaction and the dynamic of relationship


Are partners engaged and happy, are they increasing or decreasing the scope of collaboration across all dimensions?




๐Ÿ’ก What do you measure?



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