Amplifying Cloud Marketplace Growth with Partners

🎬 E62: Amplifying Cloud Marketplace Growth with Partners

with Darren Sharpe, Microsoft Commercial Marketplace Lead - UK Services Partners.

💡 I had the privilege to sit down with Darren Sharpe, one of the top experts in the world of cloud marketplaces to discuss nuances, strategies, and future of partners within the Microsoft cloud marketplace.

Our conversation couldn’t be more timely. Just 2 month ago Microsoft unveiled MPO (Multiparty Private Offers) in its cloud marketplace. Currently live in the US, it is set to roll out in the UK and beyond shortly.

📈 2023 is the Year of Cloud Marketplace in Microsoft with the incredible momentum behind it:

1Bn+ in Sales via MSFT Marketplace

238% increase in Marketplace billed sales YoY

4M+ monthly active shoppers

Darren, with his wealth of experience, explained why partners have a big and essential role for growth in cloud marketplaces for nearly every company and how smart CSPs and ISVs leverage cloud marketplaces.

💎 Among the things we covered:

✔️ The Big Picture: A deep dive into the incredible 238% YoY growth in Microsoft Marketplace and the catalysts driving this surge.

✔️ CSP Insights: Unpacking the attributes of successful partners, the recipes for success, and common pitfalls in the cloud marketplace.

✔️ ISV Perspective: Strategies for high-performing ISVs to engage channel partners and navigate the complexities of pricing, legal, and product delivery within the Azure ecosystem.

✔️ The Complexity of Marketplace GTM: How can partners streamline and accelerate the sales process amidst the complexities of co-selling with cloud providers?

✔️ Incentives and Being the Seller of Record: Addressing the challenges and opportunities for partners clicking ‘buy’ on behalf of customers.

👇 Watch the full episode with Darren Sharpe, packed with insights like this:

“When we talk about what percentage of marketplace will be partner transacted - I agree with what I've seen historically - that's going to be at least a third (1/3) transacted.

I've seen other discussions and papers where people think this will be a much higher percentage of partner touched. And I absolutely agree with that.”

https://lnkd.in/ebiNSC8N

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