Cloud Marketplaces: The Next Chapter

Thrilled to share incredible insights 🗽on cloud marketplace strategy from a powerhouse in the world of partnerships and ecosystems, Jay McBain. Clipped from the recent session of our course Cloud Marketplaces: From Foundation to Advanced.

🎯 Deals are becoming more complex and “everything is digital,” Jay pointed out, a trend that’s permanently shifting buyers and sellers to cloud marketplaces.

We’re living in a world where B2B buyers are ready to sign million-dollar deals without a face-to-face meeting.

Companies and execs are stepping up. “82% of CEOs are now investing more in partnerships,” Jay shared.

It’s not just a shift; it’s a wave of transformation. Cloud marketplaces are becoming the epicenters of partnerships, co-selling and co-innovation.

But here’s the catch - it’s not just about being present in the marketplace. The real game begins with understanding the TAM, SAM and SOM and aligning with the marketplaces your buyers are.

TAM - Total Addressable Market, SAM - Serviceable Addressable Market, and SOM - Serviceable Obtainable Market.

It’s a nuanced dance, a strategic play that calls for precision, insight, and agility.

🏆 B2B marketplaces are on track to command a massive $17 trillion by 2030, a McKinsey & Company projection that paints a future of marketplace-centric economy.

How are you navigating this dynamic, evolving landscape?

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