top of page
    • Feb 23
    • 1 min read

Incentive framework to go beyond flat commissions into 💰 performance-based partnerships

What if you’d like partners to achieve certain goals, not just refer more clients? Here is an 💰 incentive framework to go beyond flat commissions into performance-based #partnerships.


📚 Typical commission structure


Quarterly revenue (KPI) x flat commission

or

Quarterly revenue x commission, based on % of target achievement





🎯 But try to make your partner more nuanced to incentivize:


reaching “stretch” goals

sales of new or strategic products and services

cross-selling

penetration of new segments or accounts

technical certifications

excellent end-customer experience

and more


Framework: Strategy&

Recent Posts

See All

#Partnerships can do much more than just generate new leads.They can effectively 🎯 halve your cost of go-to-market (GTM). Curious how? Let's delve in. A study by Deloitte revealed that leading Enterp

Today, in part 2 of “8 key partnerships for growth”, we’ll look into the unique strength of 💎 Value Add Resellers. VARs sounds esoteric, but they're the secret weapon behind >30% of revenues at giant

bottom of page