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Incentive framework to go beyond flat commissions into 💰 performance-based partnerships

What if you’d like partners to achieve certain goals, not just refer more clients? Here is an 💰 incentive framework to go beyond flat commissions into performance-based #partnerships.

📚 Typical commission structure

Quarterly revenue (KPI) x flat commission


Quarterly revenue x commission, based on % of target achievement

🎯 But try to make your partner more nuanced to incentivize:

reaching “stretch” goals

sales of new or strategic products and services


penetration of new segments or accounts

technical certifications

excellent end-customer experience

and more

Framework: Strategy&

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