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Incentive framework to go beyond flat commissions into 💰 performance-based partnerships

What if you’d like partners to achieve certain goals, not just refer more clients? Here is an 💰 incentive framework to go beyond flat commissions into performance-based #partnerships.


📚 Typical commission structure


Quarterly revenue (KPI) x flat commission

or

Quarterly revenue x commission, based on % of target achievement





🎯 But try to make your partner more nuanced to incentivize:


reaching “stretch” goals

sales of new or strategic products and services

cross-selling

penetration of new segments or accounts

technical certifications

excellent end-customer experience

and more


Framework: Strategy&

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