top of page
State of Cloud Marketplace
&Co-Sell Report 2025
Built from data from Cloud GTM leaders.
Insights to help you win. 50+ pages.
The promise of cloud marketplaces is clear: faster deals, wider reach, tighter hyperscaler alignment. But turning that promise into scalable, repeatable revenue? That’s where most teams hit turbulence.
That’s why at Partner Insight we teamed up with Clazar to bring you a benchmark report grounded in real-world execution, not theory.
We uncovered:
-
Where marketplace and co-sell adoption really stands today
-
What the highest-performing teams are doing differently
-
How others can close the execution gap in 2025 and beyond
Why you should read this report
Whether you’re just launching your marketplace motion or trying to scale co-sell with your cloud partners, this report is your playbook for what’s next. You’ll learn:
How leading companies structure their co-sell motions
Top performers’ playbooks, enablement and processes that actually move the needle
What executional maturity really looks like—and how to measure your own
What the data really tells us
Marketplace participation is high, but maturity still lags
89% of companies are listed on a cloud marketplace, but only 22% generate more than 20% of their revenue through it. Most teams have entered the arena—but few are turning listings into meaningful revenue.
62% of SaaS are seeing net-new revenue from cloud marketplaces
Majority of % of software companies are seeing net-new from cloud marketplaces, not just shifted deals. We break down strategies and tactics that correlate most with marketplace success
Top performers aren't doing more—they're doing it better
There's an elite club of top performers seeing higher win rates, new logos and deal values through marketplaces.
94% engage hyperscaler field teams consistently, and they’re 2x more likely to automate.
Subscribe to weekly newsletter
bottom of page