top of page
$900B Cloud Commitments:
5 Templates to Convert Spend
into Marketplace Revenue
FREE ONLINE WORKSHOP
Feb 24, 2026
9-10am PT
Capture your share of $900B customer cloud commitments.
Get operator playbooks to align leadership, enable sellers, and leave with a ready-to-use Marketplace Template Pack to scale revenue in 2026.
Opportunity & Gap
Cloud commitments just reached ~$900B - roughly 2X increase in 12 months. Customers must consume that spend.
Buying your software via AWS, Microsoft, or Google Cloud Marketplace lets them use commits faster — turning your months-long sales cycle into days.

But the gap between "listed" and "growing" on marketplace is where most teams stall.
Strategy → Playbooks
In 60 minutes, we’ll break down what’s changing in 2026, how to capture the opportunity and remove the common marketplace bottlenecks.
You’ll see how leading ISVs operationalize marketplace growth — playbooks, workflows and automations they use to boost marketplace growth at every step.
Exclusive Panel
Learn from operators who've built the motion
Market insights, operator playbooks, and the automation layer — from practitioners who run marketplace revenue at scale.
Among Our Incredible Panelists:
​
-
Roman Kirsanov - CEO of Partner Insight
-
Drew Zurek - Senior Director, Global Cloud Marketplaces at Qlik, x AWS
-
Michael Levy - Principal, AWS Marketplace Development
-
Trunal Bhanse - CEO of Clazar
-
Fabrizio Cataldo - Business Development Partnerships, Supabase 

​​
We Will Discuss:
​
-
Market Framing: What's Changed in 2026
-
How Real Teams Set Up & Execute Marketplace Growth
-
5 Templates You Can Copy Today
-
How to Automate the Motion to Remove the Friction
Who is it for:
​
-
Alliance & Partnerships Leaders
-
ISV Leaders Driving Marketplace Activation
-
Sales Enablement & RevOps
-
Cloud GTM Operators at Any Stage
Event in partnership with
What You'll Walk Away
With 2026 Marketplace Template Pack
Designed to boost the most common marketplace growth drivers —
from getting internal buy-in to scaling pipeline. Copy, customize, deploy.
Leadership / CEO Marketplace Pitch
1–2 slides + talk track to get executive buy-in and budget allocation for marketplace GTM.
Sales Comp
+ SPIF Design
Field-tested compensation framework that activates sellers on marketplace deals — not just alliance teams.
Co-Sell Pitch
+ Outreach Prompt
Co-sell pitch Copy-paste messaging to engage cloud AEs, including buyer scripts and the 3-question qualifying framework.
Seller Enablement Checklist
What every rep must know to maximise marketplace potential and route a deal through marketplace vs. direct.
Marketplace Automation Checklist
The workflows and integrations that eliminate manual bottlenecks and let sellers run deals without becoming ops experts.
Presented by Roman
Roman, a widely respected expert in Cloud GTM and partnerships for his data-driven insights.
He helped build hundreds of tech and distribution partnerships, turned around multiple partner programs and consulted top public and private US and global companies on their GTM strategies.
Roman is Sloan Fellow from London/Columbia Business Schools; VC-backed Founder and OnDeck Fellow. He is Founder Award Winner from LBS Institute of Innovation & Entrepreneurship.
Unlock YOUR Share
of ~$900B Commits with Cloud Marketplaces
Hyperscalers have accumulated nearly $900 billions of committed spend from their customers - spend that could be directed to buying your software.
Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.

Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Microsoft or Google Cloud marketplace, their spend goes towards these commitments (conditions apply).
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
More in Partner Insight cloud commits tracker.
bottom of page