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500B Cloud Commits Crossed: Coach Your Sellers to Convert Them on Marketplace
FREE ONLINE WORKSHOP
Nov 12, 2025
9-10 am PT
Discover the strategies to capture your share of $531B in cloud commits
The cloud backlog just blew past $500B+. We’ll show you how to turn those commits into closed-won—by coaching sellers on exactly when and how to run marketplace deals, and by removing friction with automation.
Opportunity & Gap
Customers signed $531B in cloud cloud commits they must consume.
Buying your software via AWS, Azure, or Google Cloud Marketplace lets them retire commits faster—turning months-long procurement into days.
Most ISVs list on marketplaces, but their sales teams don't know when or how to actually run marketplace deals.
From strategy to scripts
In 60 minutes, we’ll go from breaking down commits to seller scripts.
Walk away with the 3-question qualifying framework, proven deal plays with buyer and Cloud AE scripts, and automation workflows that remove seller friction—so your team can convert commits into closed revenue.
Exclusive Panel
How to Coach Sellers to Convert 500B+ Cloud Commits on Marketplace
Join us for a tactical 60-minute session with leaders from Contentsquare, AWS and Suger to break down:
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The 3-question framework that qualifies commit to retirement to accelerate your deals
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Three proven deal plays (with actual scripts)
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Automation workflows that let sellers run marketplace deals without becoming ops experts
Our expert panel will reveal the systematic approach to activating sellers on cloud co-sell, removing friction, and converting the 500B commit opportunity into pipeline.
Among Our Incredible Panelists:
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Roman Kirsanov – Founder & CEO, Partner Insight
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Mike Marzano - Global Head of Cloud, Data & Platform Alliances, Contentsquare
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Juston Salcido - Strategic Partnerships, Sr. Partner Development Specialist at AWS
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Prashant Pai — Executive Vice President, Strategic Alliances and Partnerships, KnowBe4
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Kyle Heisner — Head of Sales & GTM, Suger
Workshop in partnership with
Commit-Leveraging Tactics
Discover how the record $63B increase in cloud commits in Q3'25 creates urgency for ISVs—and how to position marketplace as the fastest path to commit burn-down for customers.
Co-Sell Deal Plays
See the real co-sell tactics behind converting cloud backlog into ISV revenue:
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Commit-Retirement Play
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Budget-Crunch Play
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Beat-the-Competitor Play
Walk away with buyer scripts, Cloud AE outreach templates, and when to introduce marketplace
Operational Excellence
Learn how leading ISVs leverage automations and workflows to:
Remove manual bottlenecks
Eliminate operations burnout
Accelerate deal velocity 10x
Automation
Playbook
Get exclusive insights from Suger on the operational automations that eliminate manual bottlenecks and scale marketplace deals 10x faster:
Who should attend
Heads of Alliances/Partnerships · Sales Enablement ·RevOps · Sales Managers · Frontline leaders activating sellers on cloud co-sell.
Presented by Roman
Roman, a widely respected expert in Cloud GTM and partnerships for his data-driven insights. He helped build hundreds of tech and distribution partnerships, turned around multiple large-scale partner programs and consulted top US and UK companies on their GTM strategies.
Roman is Sloan Fellow from London/Columbia Business Schools; VC-backed Founder and OnDeck Fellow. He is Founder Award Winner from LBS Institute of Innovation & Entrepreneurship.
*Partner Insight estimates, details in the cloud commits tracker
Unlock YOUR Share
of $531B Commits with Cloud Marketplaces
Hyperscalers have accumulated $531 billions of committed spend 💰 from their customers - spend that could be directed to buying your software.
Let me explain. While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Microsoft or Google Cloud marketplace, their spend goes towards these commitments (conditions apply).
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
More in Partner Insight cloud commits tracker.
Become the go-to cloud GTM leader in your team, in just 10 min/week
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