Cheat Sheet on 8 key partnerships types to accelerate growth in SaaS

From of our workshop on ⚡️ 8 key partnerships types to accelerate growth in SaaS.

Thanks to Daniel Stefanic, who lead partnerships in Atlassian, Symantec and Easy Agile for sharing his insights.

1️⃣ Marketplaces (SaaS apps and platforms)

Expertise Low

Geographical Reach 🔺 High

Training Investment Low

Internal Investment 🔺 High

Software Margin 🔺 30%

2️⃣ Technology #Alliances

Expertise Low

Geographical Reach 🔺 High

Training Investment Low

Internal Investment 🔺 High

Software Margin 0-30%*

3️⃣ Value Added Resellers

Expertise 🔺 Mid-High

Geographical Reach Low-Mid

Training Investment 🔺 Mid-High

Internal Investment 🔺 High

Software Margin 15-30%

4️⃣ Consulting Partners

Expertise 🔺 High

Geographical Reach 🔺 High

Training Investment 🔺 High

Internal Investment 🔺 High

Software Margin 🔺 30%

5️⃣ System Integrators

Expertise Mid-High

Geographical Reach 🔺 High

Training Investment 🔺 High

Internal Investment Mid

Software Margin 🔺 30%

6️⃣ Distribution Partners

Expertise Low

Geographical Reach Low-Mid

Training Investment Low

Internal Investment Low

Software Margin 5-10%

7️⃣ Software Licensing Partners

Expertise Low-Mid

Geographical Reach Low-Mid

Training Investment Low

Internal Investment Low

Software Margin 5-20%

8️⃣ Telcos

Expertise Low-Mid

Geographical Reach Low-Mid

Training Investment Low

Internal Investment Mid

Software Margin 30%

Read/watch full 50 min workshop with comments & Q&A