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Join 20+ alliance leaders for a 5-weeks cohort course to learn and apply proven Cloud GTM strategies and tested frameworks to accelerate your path to revenue on top cloud marketplaces.
Unlock cloud co-sell, leverage your superpowers and learn proven tactics to get your share of the $348 Bn opportunity.
Cohort Start: June 4th (Early birds are about to end)
Unlock your Growth
in Cloud Marketplaces
with Cloud GTM Leader
100+ Alums Give the Course Stellar 💜 9/10 Recommendation
I would encourage anyone who is starting their Cloud Marketplace journey with AWS, Azure or Google to sign-up. The Cloud GTM course gives access to key industry thought leaders who will share their real world experiences. This will help you decide what direction to take and how to prioritize.
Senior Director, Marketplace Strategy & Operations at Cloud Software Group
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Fantastic experience over the past five weeks diving deep into the dynamic world of Cloud Hyperscaler marketplaces, where the exchange of ideas with Cloud GTM experts was invaluable.
Luckily I found a series of sessions about cloud providers go-to-market that not only helps navigating the world of 🚀 hyperscalers marketplaces but also provides useful tips for anyone that is building or expanding a partner ecosystem.
Head of Partnerships, AI Retailer Systems
frm. Google, Scandit
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Unlock YOUR Share of $348Bn Commits
with Cloud Marketplaces
Hyperscalers have accumulated $348 billions of committed spend 💰 from their customers - spend that could be directed to buying your software and services. Let me explain.
While many enterprises grapple with a cash crunch, they still have to honor multi-year commitments to their cloud providers to maintain their discounts.
Here's the trick: if they buy your SaaS via AWS or Microsoft Cloud or Google Cloud marketplace, their spend goes towards these commitments.
💳 Effectively, they're purchasing your product with pre-allocated cloud funds. It's a quick win for everyone involved, accelerating procurement timelines from months to days.
Ready to become an expert in Cloud GTM? Enroll in our course.
What You Can Expect
In-Depth Learning in a Supportive Community
10 Weekly Live Expert Sessions
Twice a week 1h-long deep-dives into cloud marketplace strategies with top experts who excel in it. Attend live for interactive engagement or catch up with recorded sessions later.
Typically on Tuesday and Thursday morning (PT).
4 Weekly Masterminds & Q&A
Get your question answered by experts. Engage in peer-led discussions to deep-dive into the week’s topics and your specific challenges.
Exclusive Community
You'll get access to our Cloud GTM Leader Slack community where you’ll meet others and continue learning and collaborating long after the course ends.
What's on the Course Agenda
Marketplace from 0 to 1 to 100: Crafting actionable strategies across your maturity stages.
Creating internal buy-in from C-suite, aligning with sales, marketing, product to maximize traction.
Mastering the art of Co-Selling - how to get visibility, align and communicate with cloud sellers and connect with your own sales teams.
Building robust relationships with the clouds, finding your Superpowers and differentiating among thousands of listings.
Creating KPIs, business case and 360 enablement - from setting expectations to planning to executing.
Dissecting differences between marketplaces of Amazon Web Services (AWS), Microsoft Azure, Google Cloud and key SaaS platforms.
Standing out and accelerating with smart co-marketing, co-building strategies
Understanding listings, integration, and automations.
Presented by Roman
Your cohort leader will be Roman, a widely respected expert in the partnership industry for his data-driven insights.
Your weekly sessions will feature 10+ of the industry's brightest minds, each bringing direct, impactful experiences from the world of hyperscalers. They'll share their in-depth insights and real-world examples.
Watch clips from our past speakers below.
CEO - Partner Insight
Roman helped build hundreds of tech and distribution partnerships, turned around multiple large-scale partner programs and consulted top US and UK companies on their GTM strategies.
Sloan Fellow from London/Columbia Business Schools. OnDeck Founder Fellow. Founder Award Winner,
LBS Institute of Innovation & Entrepreneurship
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Past Insights: Topics from Last Course's 10+ Sessions
Marketplace from 1 to 100: Maturity Stages, Business Case, KPIs & Communicating with CxOs
Jonathan Kingsepp, CRO of Invisory, frm. Tackle &
Rolf Heimes, frm. Global VP of Channel and Alliances at Talend, x-Informatica, McAfee
GTM strategies to accelerate growth on Google Cloud. Latest GCP programs, co-selling and co-marketing best practices.
Subhash Jawahrani, Global Partner Lead - Data Analytics, Google Cloud Marketplace at Google Cloud
360 degree enablement for scaling Cloud GTM - supporting internal and hyperscaler teams
Kate Kwiatkowski, Sr. Director, Global AWS Alliance, JFrog
Strategic Positioning and Differentiation in Crowded Cloud Marketplaces. Cloud GTM in AI companies.
Aaron Verstraete, VP of Strategic Alliances, Forethought AI, frm. Head of Alliances at Zendesk. x-Box, MSFT
Trends and opportunities in Microsoft marketplace. Best practice in working with Partners (SIs, services, etc.)

Darren Sharpe, Microsoft Commercial Marketplace Lead - UK Services Partners
Tactical breakdown of setting up and scaling Co-Sell with Microsoft and AWS marketplaces. How to sell via to non-tech customer personas.
Mike Marzano, Head of Global Cloud Alliances at Contentsquare
Characteristics of a Successful Seller. Sales Integration or Common language
Rick Buijserd, Senior AWS Marketplace Development Manager EMEA
Generating CSP Sourced Opportunities: Strategies for kickstarting your traction with AWS; building and setting your Cloud GTM team for success.
Brian Laing, frm. VP of Strategic Alliances at Orca Security (AWS Global Security Partner of the Year '22)
Watch clips from previous course sessions with top experts in the tech industry
Showcase your expertise
Boost Credibility with our certificate.
Evidence of Mastery: Showcase your commitment to learning and your proficiency in Cloud Marketplaces.
Career Advancement: Strengthen your resume and LinkedIn profile, leading to new opportunities and connections.
Join a Growing Community: Become a part of Cloud GTM Leader community of experts in cloud marketplaces and GTM.
FAQ
Frequently asked questions
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