Channelpartners are not typically market makers. They are market takers



In contrast to strategic partners, #channelpartners are not typically market makers. They are market takers 🎁 .


They are too busy with their own business and not in a position to figure out a go-to-market strategy for you.


But if you show them:


✔️ how your product will help them to achieve their goals

✔️ clear revenue potential and alignment with their existing sales process

✔️ your commitment to help them succeed


Channel partners can help you scale your business to the next level.

In SaaS, they contribute 23% of revenue.



To build a scalable channel program, you need to have


🔹 Repeatable sales playbook

🔹 Clear idea on who your partners are (ideal partner profile)

🔹 Why adding your product/solution will help them mid/long term.



💎 To make a strong case, think of potential synergies beyond from immediate financial benefits.


Scaling #partnerships takes time - from educating the sales force of your partner, to getting first traction, to scaling.


Help them to kick start the process by bringing a few first leads and launching a co-marketing campaign.



⌛️ If these partnerships do not sound too easy, well, because they are not.

Launching a channel program requires a lot of strategic and operational work in trenches. But it usually pays off long term.



💡 Prior to making a commitment, companies typically test various partnership MVPs. Check our our fireside chats on testing/launching partnerships - links in comments.

Recent Posts

See All

In business there 2 types of people: 🛠 Those who figure it out 📈 Those who scale it up First group typically has a background in #startups, new launches, etc. where you need to figure out what work

Subscribe to our Newsletter

Thanks for subscribing!