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Trust is not enough in partnerships


Trust is crucial in #partnerships and everyone talks about how important it is to build it.

But trust is ๐Ÿ’” not enough.


Alignment and communication are prerequisites for performance, but letโ€™s not forget about performance itself.


Today many supplier-buyer relationships are very much like partnerships ๐Ÿ”—, as they include extensive information sharing, co-#innovation, etc. Thus, insights from supplier-buyer collaborations are so relevant.





Now, where is the weakest point and the biggest divide โœ‚๏ธ in views b/w suppliers and buyers?


Organization governance, which includes:

โž– Incentive structure

โž– Frequency of mutual feedback

โž– Agreed metrics to measure performance and track progress


Second weakest point?


Value creation and sharing, includes

โž– fair value sharing

โž– performance rewards

โž– financial health of collaboration


Alignment and trust are not enough if value creation, sharing and KPI tracking are not up to speed.



We covered many aspects of partnerships on our YouTube channel. Check it out.

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In business there 2 types of people: ๐Ÿ›  Those who figure it out ๐Ÿ“ˆ Those who scale it up First group typically has a background in #startups, new launches, etc. where you need to figure out what work

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