Why VCs underestimated Shopify AppStore and #channelparnters initially? When Bessemer Venture Partners invested in Shopify in 2010, they considered 3% probability of it reaching $0.4B valuation (BVP exited at...
Shopify focused on #ecosystem early and now paying $0.4B/yr to partners [Ecosystem playbook]Shopify is one of the top B2B SaaS companies that focused on #ecosystem early. Last year it paid đ $411M to their App Store partners (8%...
How up to 20% of Zoom revenue is sourced by partners âĄď¸ [Channel playbook] Many of us love Zoom and the product seemingly sells itself. But not only 15-20% of their revenue is âĄď¸ powered by 8K+ partners, the...
Companies that invest more in partnerships, grow revenues âĄď¸ 6.7X fasterCompanies that invest more in intangibles, like #partnerships, grow revenues âĄď¸ 6.7X faster, regardless of the sector. According to the...