Emergence of alternative channels, VARs and cloud marketplaces, the biggest trend đ in SaaSAs a software buyer, I no longer need to buy direct; I have options. According to G2: âProbably the biggest trend đ that we've seen in...
How channel helps Atlassian keep the đ lowest sales & marketing expenses in SaaS -16% of revenue Atlassian is the icon of PLG, valued at $40B. It keeps one of the đ lowest sales & marketing expenses in SaaS: ~16% of revenue. How?...
In 3 years ALL major cloud platforms and enterprise application providers will offer marketplacesIn 3 years Gartner expects that đ˘ ALL major #cloud #platform (think AWS, Red Hat, etc.) and enterprise application providers (Workday,...