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Why VCs underestimated Shopify AppStore and #channelparnters initially?
When Bessemer Venture Partners invested in Shopify in 2010, they considered 3% probability of it reaching $0.4B valuation (BVP exited at...
![Shopify focused on #ecosystem early and now paying $0.4B/yr to partners [Ecosystem playbook]](https://static.wixstatic.com/media/00a3b5_bb953bc37f7e40c48f388185c4e5ce9a~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_bb953bc37f7e40c48f388185c4e5ce9a~mv2.webp)
Shopify focused on #ecosystem early and now paying $0.4B/yr to partners [Ecosystem playbook]
Shopify is one of the top B2B SaaS companies that focused on #ecosystem early. Last year it paid 💎 $411M to their App Store partners (8%...
![How up to 20% of Zoom revenue is sourced by partners ⚡️ [Channel playbook]](https://static.wixstatic.com/media/00a3b5_a766cd28f15643858cb2267359e3de46~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_a766cd28f15643858cb2267359e3de46~mv2.webp)
How up to 20% of Zoom revenue is sourced by partners ⚡️ [Channel playbook]
Many of us love Zoom and the product seemingly sells itself. But not only 15-20% of their revenue is ⚡️ powered by 8K+ partners, the...

Companies that invest more in partnerships, grow revenues ⚡️ 6.7X faster
Companies that invest more in intangibles, like #partnerships, grow revenues ⚡️ 6.7X faster, regardless of the sector. According to the...
![How $1bn out of Atlassian's $3bn revenue last year was sourced by 🎯 channel partners [Playbook]](https://static.wixstatic.com/media/00a3b5_18fde0d619304092bfa6613781bc752e~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/00a3b5_18fde0d619304092bfa6613781bc752e~mv2.webp)
How $1bn out of Atlassian's $3bn revenue last year was sourced by 🎯 channel partners [Playbook]
Atlassian is famous for pioneering the #productledgrowth (PLG) model in SaaS. What is less known is that 🎯 $1bn out of Atlassian's $3bn...

Salesforce playbook of connecting platform, partner ecosystem and community matter together
With 85% of revenue 💰 coming from 20% of customers that use 4+ clouds (products), Salesforce is a compelling case of why #platform,...

How does your approach to partnerships inspire your partners to upgrade from 💡 low fit to high fit
How does your approach to #partnerships inspire your partners to upgrade from 💡 low fit to high fit partners? Creating an Ideal Partner...

Will ecosystems like AWS consolidate 30% of software vendors?
If software is eating the world, will #cloud marketplaces 😋 eat software? A few days ago Gartner predicted that ecosystems like Amazon...


How to Partner with Marketplaces & Platforms w/ Bryan Williams, frm Director of Partnerships @Xero
🎬 E39. I’m excited to share our deep dive with Bryan Williams on how to partner with SaaS #marketplace and platforms. Bryan has...

Welcome to the era of large numbers in #partnerships.
90% of companies are now using/planning to use partner API 🎉 [read - almost everyone] If you multiply 90% to the results of IDC...
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