Partnerships with startups are like jumping from a large cruise ship to a speedboat



For established businesses, #partnerships with startups are like jumping from a large ⚓️ cruise ship to a speedboat 🚀


You need to have at least a few of them to be agile, explore new areas and bring additional resources.


The goal of cruising ships is to provide a smooth, comfortable ride. Cruising speed is not the highest.


🚩 They keep their course, which they outlined a long time ago. They cannot diverge or turn around quickly.



But If you need to explore an island 💰, bring some provisions from the shore or pick up a hat that you lost along the way - you need a speedboat.


Possibly many of them if you want to keep connections with all those islands.


💡 Partnership with right #startups could be like having in your disposal the fastest speed boats out there.


If you'll have many of them, over time you may become a platform and build an #ecosystem.



P.S. Inspired by a conversation with Blair Pusey, a fellow partnership leader

Recent Posts

See All

Boost your ecosystem growth with partner collaboration SaaS  

Subscribe to our Newsletter

Thanks for subscribing!