For established businesses, #partnerships with startups are like jumping from a large ⚓️ cruise ship to a speedboat 🚀
You need to have at least a few of them to be agile, explore new areas and bring additional resources.
The goal of cruising ships is to provide a smooth, comfortable ride. Cruising speed is not the highest.
🚩 They keep their course, which they outlined a long time ago. They cannot diverge or turn around quickly.
But If you need to explore an island 💰, bring some provisions from the shore or pick up a hat that you lost along the way - you need a speedboat.
Possibly many of them if you want to keep connections with all those islands.
💡 Partnership with right #startups could be like having in your disposal the fastest speed boats out there.
If you'll have many of them, over time you may become a platform and build an #ecosystem.
P.S. Inspired by a conversation with Blair Pusey, a fellow partnership leader