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LOBs Drive SaaS Purchases & Cloud GTM's Hidden Potential
The newly released Zylo SaaS Management Index '24 unveiled that 13% of SaaS apps are bought via ๐cloud marketplaces (AWS, Google Cloud,...


Mastering Cloud GTM: Public vs. Private Offers
In cloud marketplaces, understanding where to use Public and Private Offers is key to unlocking traction. Let's break down their...


Jonathan Kingsepp: Mentor Insights - Cloud GTM Leader Course
Delighted that Jonathan Kingsepp, CRO of Invisory, has joined our course Mentor program. Jont brings a decade of top notch experience in...


Google Cloud Marketplace: GTM Strategies to Accelerate Growth
Did you know that Google Cloud marketplace witnessed an explosive ๐ 10X acceleration in 2020-2022 and continues growing 100% YoY today?...


Why Azure Marketplace is Important for Channel Partners
The shift toward cloud marketplace-driven growth for SaaS vendors is evident, and channel partners are now emerging as key ๐ฏ...


A General Manager's Perspective on Cloud GTM
How to grow cloud marketplace business ๐ 1000% in 3 years? Learn from our Cloud GTM Leader course session with Anurag Pandey (MBA, CFA),...


Partnerships Drive Profits: CEOs Reveal
PwCโs survey of 4,702 CEOs reveals a striking insight: partnerships are the second most impactful action for boosting ๐ revenue margins...


Decoding Cloud Usage for Alliance Success
How many Cloud Service Providers (CSP) companies typically use and how they distribute their ๐ workloads/budgets? Letโs take a closer...


2024 Marketplace Growth Strategies: Expert Panel
Our recent panel discussion at the 'How to Win in Cloud GTM in 2024' event featured insights from some of the industryโs ๐ best cloud...


Ecosystems: The Core of Today's GTM Strategy
Ecosystems are no longer just a part of business strategy - they are the strategy. IBM included ecosystems in the ๐ top 5 Tech trends...
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