LOBs Drive SaaS Purchases & Cloud GTM's Hidden PotentialThe newly released Zylo SaaS Management Index '24 unveiled that 13% of SaaS apps are bought via đcloud marketplaces (AWS, Google Cloud,...
Mastering Cloud GTM: Public vs. Private OffersIn cloud marketplaces, understanding where to use Public and Private Offers is key to unlocking traction. Let's break down their...
Jonathan Kingsepp: Mentor Insights - Cloud GTM Leader CourseDelighted that Jonathan Kingsepp, CRO of Invisory, has joined our course Mentor program. Jont brings a decade of top notch experience in...
Google Cloud Marketplace: GTM Strategies to Accelerate GrowthDid you know that Google Cloud marketplace witnessed an explosive đ 10X acceleration in 2020-2022 and continues growing 100% YoY today?...
Why Azure Marketplace is Important for Channel PartnersThe shift toward cloud marketplace-driven growth for SaaS vendors is evident, and channel partners are now emerging as key đŻ...
A General Manager's Perspective on Cloud GTMHow to grow cloud marketplace business đ 1000% in 3 years? Learn from our Cloud GTM Leader course session with Anurag Pandey (MBA, CFA),...
Partnerships Drive Profits: CEOs RevealPwCâs survey of 4,702 CEOs reveals a striking insight: partnerships are the second most impactful action for boosting đ revenue margins...
Decoding Cloud Usage for Alliance SuccessHow many Cloud Service Providers (CSP) companies typically use and how they distribute their đ workloads/budgets? Letâs take a closer...
2024 Marketplace Growth Strategies: Expert PanelOur recent panel discussion at the 'How to Win in Cloud GTM in 2024' event featured insights from some of the industryâs đ best cloud...
Ecosystems: The Core of Today's GTM StrategyEcosystems are no longer just a part of business strategy - they are the strategy. IBM included ecosystems in the đ top 5 Tech trends...