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Building Long Term Vision in Cloud GTM
Cloud marketplaces are set to 🗽"create a very different buying model than what we've seen in the past in our technology sector." Vince...


Product Strategy for Winning on Cloud Marketplaces
How to refine your 🎁 product strategy for cloud marketplace to maximize Cloud GTM momentum and revenue via this critical channel? Here's...


Integrated or Best-in-Breed? The Battle in B2B Tech
Do B2B customers choose to buy Integrated offers or 🎁 Best-of-breed products? Let's find out who wins in this ongoing tug-of-war and how...


7 Pillars of Winning Cloud GTM
Starting your Cloud GTM journey? Here is how to lay the foundation 🎯 for your success. This is a crucial stage from our series, in...


MSFT Marketplace: Efficiency Meets Scale
“You cannot avoid a cloud marketplace conversation today,” stressed Jeff Cornwell, Product Strategy Leader at Microsoft Marketplace, in...


Cloud Marketplaces: From Good to Great
Good to Great 🏆 is the №1 framework in business on driving growth and innovation. Use these 6 steps from it to kickstart your cloud...


Why 2024 will be Known as Inflection Point for Marketplaces & Partners
"2024, in the history books, will be known as an 📈 inflection point. 43 years into our broader partner channel… major things are...


"When Making Plans, Think BIG. When Making Progress, Think Small"
To succeed in Cloud GTM, build traction from the ground up ⬆, as much as from the top down ⬇️. This is one of 3 major insights from our...


Keynote at AWS Tech Partner Deep MP Co-Sell Day
It was my great pleasure to deliver a 📊 keynote at the AWS Tech Partner Deep MP Co-Sell Day alongside Lewis Howarth this past Friday. My...


Winning Cloud Marketplace with Automation
Trunal B., CEO of Clazar, frm. Director of Engineering in Confluent, explained in our course why cloud marketplace GTM and 🛠️...
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