Ecosystems: The Core of Today's GTM Strategy
Ecosystems are no longer just a part of business strategy - they are the strategy. IBM included ecosystems in the 🏆 top 5 Tech trends...
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Ramping Up Cloud: Hyperscalers Boost Spending
In the evolving landscape of cloud GTM, 2023 has been a pivotal year. Let's explore 💡 key trends that are shaping the direction of cloud...
AWS CEO on Cloud Adoption: The Journey Beyond 10%
How much of the world’s IT is in the cloud? AWS CEO, Adam Selipsky, estimates that it’s still “in the 10-15% range”. There's a 💡 “huge...
Trends & Opportunities in Cloud Marketplaces
Jay McBain's keynote in our recent event underscored a pivotal shift in cloud marketplaces, transitioning from an add-on to a core GTM...
Co-Build & End-to-End Cloud GTM
I’m thrilled that Neeti Gupta, Head of Hyperscaler Partnerships at Broadcom/VMware, is joining our panel at the "How to Win 🏆 in Cloud...
From 0 to Marketplace Partner of the Year in Months
Nadav Tzuker from Wiz, a 2X winner of the 🏆 AWS Marketplace Partner of the Year award, recently shared his insights in our Cloud GTM...
AWS Marketplace's Explosive Growth: Key Takeaways from re:Invent
At re:Invent Ruba Borno of AWS unveiled ~3X growth of their cloud marketplace, ⚡️ reduced fees of 1.5-3%, enhanced integrations and...
Salesforce's Joins AWS Marketplace: A New Chapter
In a "significant expansion" of their partnership with AWS, Salesforce will be offering its 🗽flagship products on the AWS Marketplace...
3rd-Party Marketplaces: Amazon's Blueprint
Hyperscalers are taking a page from Amazon's playbook, growing 3rd-party marketplaces 🏆 10X. They're transforming from infrastructure...
CXOs: Ecosystems as Strategic Priorities
Ecosystems and marketplaces aren’t just a trend, it's a top 5 strategic priority for CXOs globally, according to new McKinsey research,...
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