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AI Partnerships: The Next Frontier in Consulting
Last week, KPMG announced a 💰 "$2Bn AI partnership" with Microsoft. Such collaborations signal dynamic shifts in the consulting and...


Saas Buyers Speak: Partnerships Win
Even when budgets are tight, buyers prioritize the ease of SaaS integration over cost (and even security 🛡️). 4 out of 5 prefer to buy...


Navigating Partner Transitions: Consulting Corner
Today in "Consulting Corner" series 💡 a prominent tech product company grappling with transition. Their reselling partners have...


Unlocking $240Bn in Commits with Cloud Marketplaces
Why sell through cloud hyperscalers' marketplaces? Because they're sitting on $240+ billion of committed spend 💰 from their customers -...


The Power of VARs: Key Partnerships for Growth
Today, in part 2 of “8 key partnerships for growth”, we’ll look into the unique strength of 💎 Value Add Resellers. VARs sounds esoteric,...


Partnerships: The Secret to Cutting GTM Costs in Half
Partnerships can do much more than just generate new leads. They can effectively 🎯 halve your cost of go-to-market (GTM). Curious how?...


Mastering Partner-Led Growth
Recently Scott Brinker, VP of Partner Ecosystem at HubSpot and famous editor of chiefmartech, joined me for a fascinating discussion on...
How Partners Can Cut Your GTM Costs by Half
#Partnerships can do much more than just generate new leads.They can effectively 🎯 halve your cost of go-to-market (GTM). Curious how?...
The Power of VARs: Key Partnerships for Growth
Today, in part 2 of “8 key partnerships for growth”, we’ll look into the unique strength of 💎 Value Add Resellers. VARs sounds esoteric,...


The Power of Partnerships: Unlocking HubSpot's Martech Dominance
In an era of slowed growth for sales & marketing SaaS, HubSpot, with its 1.7Bn ARR and enviable 39% YoY growth, stands out like a beacon....
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