Rethinking Growth: Partnerships Approach
When companies asked a year ago, "What's your strategy?" 75% responded, "To grow." 💡 However, historically, only 14% improve growth and...
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Unlocking AI Advantage: Microsoft's Bold Partnership Strategy
What’s the ROI of partnerships and ecosystems? Well, Microsoft's market cap jumped to $2.6Tr on their rollout of AI to enterprise...
How AI and Partnerships Drive Microsoft's $2.5 Trillion Opportunity
When Satya Nadella took the stage at Microsoft Inspire, his partnership focus 💡 became apparent. In the first 2 min he emphasized...
Driving SaaS Growth: Partnerships of PLG?
Partnerships and Marketplaces are now driving ⚡️ 3X leads compared to Product (PLG), reveals a new study. It turns out, PLG companies are...
AI Partnerships: The Next Frontier in Consulting
Last week, KPMG announced a 💰 "$2Bn AI partnership" with Microsoft. Such collaborations signal dynamic shifts in the consulting and...
Saas Buyers Speak: Partnerships Win
Even when budgets are tight, buyers prioritize the ease of SaaS integration over cost (and even security 🛡️). 4 out of 5 prefer to buy...
Navigating Partner Transitions: Consulting Corner
Today in "Consulting Corner" series 💡 a prominent tech product company grappling with transition. Their reselling partners have...
Unlocking $240Bn in Commits with Cloud Marketplaces
Why sell through cloud hyperscalers' marketplaces? Because they're sitting on $240+ billion of committed spend 💰 from their customers -...
The Power of VARs: Key Partnerships for Growth
Today, in part 2 of “8 key partnerships for growth”, we’ll look into the unique strength of 💎 Value Add Resellers. VARs sounds esoteric,...
Partnerships: The Secret to Cutting GTM Costs in Half
Partnerships can do much more than just generate new leads. They can effectively 🎯 halve your cost of go-to-market (GTM). Curious how?...
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