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From Months to Days: Revolutionizing Sales Cycles with AWS marketplace
Today I’m excited to share my fresh insights from the dynamic AWS Summit in London. How top SaaS like CrowdStrike use AWS Marketplace to...


How to Leverage Partners to Win in Enterprise App Marketplaces, like Atlassian
Winning in Enterprise App Marketplaces like Atlassian, Salesforce or AWS, that have thousands of products, can seem like a daunting task....


Partnership Strategy: Mapping Customer Targets
Even before thinking who to partner with, there's a vital step that's easy to overlook. 💡 What can define a partner program's success is...


What does it take to build 🛠️ a thriving SaaS marketplace: Shopify case study
What does it take to build 🛠️ a thriving SaaS marketplace and partner ecosystem? Today Shopify has 10,000+ apps in their App Store,...


Transforming SaaS: The Rise of Enterprise App Marketplaces
Cloud #Marketplaces are transforming how SaaS businesses go-to-market and scale. Most cloud providers and enterprise SaaS vendors will be...


Accelerate Gen AI Journey With 5 Key Partnerships
No company can ignore Generative AI anymore. It is projected to become a 📈 $60 Bn market by 2025 and account for 10% of all data...


How App Store ecosystem generates 🎯$1.1 trillion in sales
The unveiling of Vision Pro at Apple's developer conference wasn't by chance. Apple is tapping into its App Store ecosystem 🎯, which...


57% of businesses leverage #Partnerships to gain new customers
#Partnerships can be the engine that drives startups 🚚 to scale. In fact, 57% of businesses leverage them to gain new customers. Let's...


Cloud mastery - why channel partners need it to survive
An analysis of a massive database of 420K partners, driving $130B in resell across 80 countries, uncovers a 👀 startling fact: only 25%...


Cloud ecosystem grew 5X in the last decade, outperforming market indexes
If we zoom out to the past decade, it's clear the #cloud ecosystem has surpassed all expectations. It outperformed major market indexes...
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